VP of Market Growth, Houston
VillageMDAbout the role
About Our Company
We’re a physician-led, patient-centric network committed to simplifying health care and bringing a more connected kind of care.
Our primary, multispecialty, and urgent care providers serve millions of patients in traditional practices, patients' homes and virtually through VillageMD and our operating companies Village Medical, Village Medical at Home, Summit Health, CityMD, and Starling Physicians.
When you join our team, you become part of a compassionate community of people who work hard every day to make health care better for all. We are innovating value-based care and leveraging integrated applications, population insights and staffing expertise to ensure all patients have access to high-quality, connected care services that provide better outcomes at a reduced total cost of care.
Please Note: We will only contact candidates regarding your applications from one of the following domains: @summithealth.com, @citymd.net, @villagemd.com, @villagemedical.com, @westmedgroup.com, @starlingphysicians.com, or @bmctotalcare.com.
Job Description
We are a mission-oriented organization, and we are thrilled about the work we accomplish every day. We’re transparent. Collaborative. Relentless in pursuit of our mission. With a confidence to lead but the humility to never stop learning. We believe that diverse backgrounds and experiences create the best opportunity for innovation. And we know that the community we are growing is greater than any one individual.
We work every day to advance the way health care is delivered and how patients experience the entirety of the care delivery system. We’re creating care that’s more accessible, effective, and efficient with solutions that are value-based, physician-driven, and patient-centered.
In this onsite opportunity, the VP of Market Growth is responsible for leading VillageMD’s (Houston) market's people, programs and partnerships in support of the organization’s growth, patient acquisition and retention goals. The VP is responsible for being a positive face to and developer of channel partners such as brokers and FMOs, as well as advocating for Village Medical to payers and partners. The VP is a key liaison to community and broker partners in target markets and models compliant, on-brand, on-mission outreach in all cases. The VP is accountable for market growth goals, setting patient acquisition strategies through partnerships/channels and directly to consumers, ensuring team training and readiness, then defining and supporting achievement of growth programs and tactics. This leader is also responsible for the development and advancement of his or her team.
Essential Duties & Responsibilities:
With Finance and Operations, as part of annual planning and forecasting, collaborate on market goal definition and rationalization for annual gross and net Medicare attribution targets.
Refine and optimize the broker channel, ensuring Medicare Ranger productivity among appropriate broker organizations.
Build relationships with the ecosystem around Medicare and Medicare Advantage patient care and acquisition (FMO’s, Agencies, Brokers, and Payor sales teams) and develop strategies to work together in the community and mutually grow.
Produce new Medicare patient growth through in-market programming such as hyper-local marketing, educational events, community forums, DocTalks — focused on driving broker enrollment.
Hire, train and/or develop high-performing broker managers, community representatives, marketing and program management team members.
Collaborate with OCMO, Clinic Operations, Practice Management, etc., as needed, to ensure appropriate organizational commitment to and participation in programs and local events.
Guide and monitor business ethics and good business practices, in compliance with Company guidelines.
Required Skills & Qualifications:
Bachelor’s degree
15 + years’ experience in broker management and community sales/outreach leadership, with hiring, managing, and growing high-performance teams. Significant experience in the market, including key relationships, is required.
Demonstrated
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