Director of Content Strategy

About Orderly Wellness

Orderly Meds is building a better, more supportive healthcare experience—one that’s fast, reliable, and designed with people in mind. As a fully remote company, we’ve grown quickly by combining thoughtful technology with compassionate service, helping tens of thousands of patients get the care and medication they need, without the hassle.

We’re a collaborative, mission-driven team working across the U.S. (and beyond!) to improve access to care at scale. With over 100 customer support agents, six pharmacy partners, and a 50-state clinical network, we’re scaling fast, and looking for curious, kind, and solutions-oriented people to grow with us.

About the role

We are seeking a Director of Content Strategy to lead content vision, strategy, and execution across a growing portfolio of emerging and startup healthcare brands. This role sits at the intersection of brand, growth, education, and trust—shaping how our brands communicate value to providers, partners, employers, and end consumers in a highly regulated, rapidly evolving healthcare landscape.

You’ll own how these brands are positioned in the market and how that positioning comes to life across every touchpoint

This leader will define scalable content frameworks, elevate brand storytelling, and ensure consistency and excellence across multiple brands at different stages of maturity. The ideal candidate brings deep experience in B2B and B2B2C content strategy, strong healthcare fluency, and the ability to build systems that support fast growth without sacrificing quality or compliance.

Key Responsibilities

Portfolio Content Leadership

• Own and evolve the content strategy across a multi-brand healthcare portfolio, including early-stage and high-growth brands.
• Establish shared principles, playbooks, and standards while allowing for distinct brand voices and positioning.
• Serve as the senior content partner to each of these business units.

Strategic Content & Brand Development

• Define content strategies that support brand awareness, demand generation, product adoption, and lifecycle marketing.
• Translate complex healthcare, clinical, and regulatory concepts into clear, compelling narratives for B2B, B2B2C, and consumer audiences.
• Ensure content aligns with brand positioning, value propositions, and go-to-market strategy.

Channel & Format Excellence

• Oversee content across owned and paid channels, including:
• • Websites and landing pages
  • Thought leadership and educational content (whitepapers, webinars etc.)
  • Email and lifecycle programs
  • Sales enablement and partner materials
  • Social, video, and emerging formats
• Guide experimentation and optimization based on performance data and audience insights.

Team & Workflow Leadership

• Lead, mentor, and scale a high-performing content team, including social media strategists, writers, editors and content creators.
• Build efficient workflows, briefs, and review processes that support speed, quality, and compliance.
• Partner closely with legal, clinical, and compliance stakeholders to ensure accuracy and risk management.

Measurement & Impact

• Define success metrics for content across business units, balancing brand health, engagement, and revenue impact.
• Use qualitative and quantitative insights to continuously refine strategy and inform leadership decisions.

Qualifications and Experience

• 10–15+ years of experience in content strategy, brand, or editorial leadership, with senior-level ownership.
• Proven success in B2B and B2B2C healthcare (digital health, wellness, medtech, pharma, payer, or provider experience strongly preferred).
• Experience overseeing multiple brands or products simultaneously