Sales Operation Manager - EU

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

The Sales Operations Manager – EU plays a critical role in driving commercial performance across the motorcycle market in Europe. Acting as the operational backbone to the Regional Director – EU, this role ensures sales processes, data, and infrastructure run smoothly to enable the regional team to meet and exceed revenue targets.
You will collaborate closely with country sales teams, marketing, supply chain, and dealer networks to streamline operations, enhance forecasting accuracy, optimise dealer performance, and identify growth opportunities within the EU motorcycle market.

Duties/Responsibilities

Sales Operations & Process Management

• Support the Regional Director – EU in executing the regional sales strategy, ensuring alignment with global objectives.
• Manage and refine sales reporting tools, dashboards, and KPIs to provide actionable insights for regional leadership.
• Oversee the sales forecasting process, ensuring accuracy and alignment with production and inventory plans.
• Implement and maintain efficient sales processes, ensuring consistency across EU markets.
• Manage the complete order flows across Europe.

Data & Insights

• Analyse regional sales trends, market conditions, and competitor activity to inform strategic decision-making.
• Monitor dealer network performance, identifying opportunities for improvement and growth.

Commercial Support

• Coordinate with marketing and product teams to ensure market launches, campaigns, and promotions are executed effectively.
• Liaise with supply chain and logistics teams to ensure optimal product availability and timely delivery to dealers.
• Support dealer incentive programmes, tracking results and target achievements 

Cross-Functional Collaboration

• Serve as the link between regional leadership and operational teams to ensure goals are met.
• Collaborate with finance teams to ensure accurate sales forecasting, budgeting, and reporting.
• Partner with after-sales and service teams to ensure a seamless customer experience across the region.

Personal Specification

• Proven experience in sales operations, commercial management, or business analysis within the automotive or motorcycle industry (minimum 5 years).
• Strong understanding of EU motorcycle market dynamics, dealer networks, and B2B2C sales models.
• Excellent analytical skills with advanced Excel and CRM (Salesforce or equivalent) proficiency.
• Ability to work across multiple countries and cultures, with strong cross-functional communication skills.
• Fluent in English; additional EU languages highly desirable.

Desirable

• Experience supporting senior leadership in a regional or multi-market capacity.
• Knowledge of supply chain and inventory management in a dealership-based distribution model.
• Comfortable with travel across the EU.

Rewards of working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:

💰 Competitive salary package that recognises your skills and experience

🌴A whopping 33 days of holiday (inc. Bank Hols) to relax and recharge

👴 Generous pension scheme that sets you up for the future, with access to personalised advice.

🚑 Private Medical I