Influencer Performance & Content Coordinator (Hybrid Role - New York)

OLAPLEX, a category-defining leader in prestige hair care, continuously seeks talented individuals to join in our mission to transform foundational hair health and deliver great hair days today, tomorrow, and for years to come.

As the original bond builder, we are dedicated to fostering a culture that celebrates the bonds within our teams. OLAPLEX elevates individuals from all backgrounds with the belief that together we can unlock the full potential of science to extend the health, life, and beauty of hair for all.

About the Role: 

The Influencer Performance & Content Coordinator will support the execution and optimization of OLAPLEX’s influencer performance marketing and creator content initiatives.

Reporting to the Senior Manager of Influencer Performance & Content Marketing, this role will focus on supporting creator partnerships, tracking influencer performance, managing creator-generated content, and helping scale influencer campaigns across paid media, affiliate, and organic channels.

This role is ideal for someone who is highly organized, analytical, and passionate about creator marketing and social media performance.

Influencer Campaign Execution

• Support the day-to-day execution of influencer campaigns across TikTok, Instagram, YouTube, and emerging platforms
• Coordinate creator deliverables, timelines, and campaign logistics
• Manage influencer outreach, product seeding, and briefing support
• Track campaign deliverables and ensure content is delivered on time

Creator Content Management

• Organize and manage influencer-generated content for use across paid media, organic social, retail, and DTC channels
• Support the creation of a scalable content pipeline from creators
• Coordinate usage rights and asset delivery across internal teams
• Identify high-performing creator content for paid amplification and whitelisting
• Partner with retail marketing teams to support creator-led content needs for key retail partners and campaigns

Performance & Reporting

• Track campaign performance across key metrics, including EMV, engagement, clicks, CPA, and conversions
• Support weekly and monthly influencer performance reporting
• Monitor creator performance and flag high-performing talent for scaling partnerships
• Maintain reporting dashboards and campaign trackers

Affiliate & Performance Marketing Support

• Support the execution of affiliate and performance creator programs (ShopMy, creator storefronts, etc.)
• Track affiliate creator performance and optimize partnerships based on conversion data
• Help identify creators that drive strong CTR, engagement, and revenue performance

Talent Research & Creator Partnerships

• Identify and vet emerging creators aligned with OLAPLEX brand positioning
• Maintain influencer databases and talent pipelines
• Assist with creator communications and partnership coordination

Cross-Functional Collaboration

• Partner with Social, Paid Media, PR, and E-commerce teams to align on creator content opportunities
• Collaborate with retail partners (e.g., Sephora, Ulta, Amazon) to identify creators and develop content that supports retail marketing initiatives
• Support influencer activations tied to product launches, campaigns, and retail moments
• Assist with influencer events, brand experiences, and creator gifting programs

About You:  

• 2-3 years of experience in influencer marketing, creator partnerships, or social media marketing
• Strong understanding of TikTok, Instagram, and creator content trends
• Experience tracking influencer campaign performance and reporting metrics
• Familiarity with influencer platforms and affiliate programs (ShopMy, Tribe, CreatorIQ, etc.) preferred
• Strong organizational and project management skills
• Excellent communication and relationship management skills
• Passion for beauty, haircare, and creator culture 
• A performance-driven mindset with curiosity for influencer analytics
• Experience tracking influencer campaign performance and reporting metrics
• Familiarity with influencer platforms and affiliate programs (ShopMy, Tribe, CreatorIQ, etc.) preferred
• Strong organizational and project management skills
• Excellent communication and relationship management skills

We'd love to have you apply, even if you don't feel you meet every single requirement. What's most important to us is finding authentic and accountable people who feel connected to our missi