Associate Director, Influencer Strategy

The Associate Director, Influencer Strategy, will be responsible for developing and leading influencer strategy that authentically reinforces our Client’s brand values while connecting with and shaping culture. This person will play a pivotal role in shaping and executing influencer campaigns, with a focus on identifying and solidifying relationships with authentic influencers and brand partners in order to build credibility for the brand. It’s all about finding the right people and partners and telling powerful and distinct stories that will be our Client break through and leave lasting impact in the beauty space. 

 

Key Responsibilities include:

• Analyze target audience drivers and personas to identify and cast influencers that align with the brand’s values and objectives
• Differentiate between influencers and creators, selecting the right combination of profiles to enhance brand visibility
• Lead influencer campaigns as scale, ensuring seamless collaboration with influencers, brand teams and creative teams
• Write comprehensive briefs and collaborate with internal and external stakeholders throughout the campaign process
• Monitor influencer KPIs and campaign performance against business objectives to ensure maximum ROI
• Provide guidance around how to integrate Influencer within the larger strategy
• Contribution as a thought leader to the larger Strategy team

 

Qualifications:

• Proven experience in influencer marketing, social media management, or related roles
• Familiarity with legal and ethical guidelines governing influencer marketing practice
• Experience in developing digital, social and content strategies
• Strong understanding of how to measure success and which metrics are the valuable ones according to objectives, digital channels, and formats
• Somebody who is passionate about social media with an understanding of Platform business manager (i.e TikTok business manager, Meta business manager, Snapchat for Business)
• Experience briefing and managing content creators and influencer.
• Knowledge of paid social media campaigns - working with media agencies, understanding media measurements and paid creative best practices a plus

 

Compensation

The anticipated salary range for this position is $120,000 - $130,000 annually. Salary is determined by a combination of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. 

 

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What We Offer

Benefits

• Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Media.Monks network 
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)

 

 

Media.Monks has provided a compensation range that represents its good faith estimate of what Media.Monks may pay for the position at the time of posting. Media.Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

 

Salary Range$120,000—$130,000 USD

About Media.Monks:

Media.Monks is the purely digital operating brand of S4Capital plc that connects 8,600+ digital natives across one global team. We are united by a mission to shift industries forward and pave the path towards ambitious outcomes so our clients and our people can realize their full potential for growth. Our unified model combines solutions in media, data, social, platforms, studio, experience, brand and technology services to help our clients continuously reinvent themselves throughout increasingly rapid cycles of disruption. Our efforts to shape culture, build innovative technologies and unlock the future of growth have earned recognition from numerous esteemed panels: we maintain a constant presence on Adweek’s Fastest Growing lists (2019-22), regular recognition at Cannes Lions, inclusion in AdExchanger’s Programmatic Power P