Director, Creative Studio

Would you like to join our innovative team? If so, read on!

GEICO’s Marketing Department is seeking an experienced professional to join our team!

We are seeking an accomplished Marketing creative professional to lead our in-house creative studio team with a strong emphasis on digital and performance-driven marketing. This pivotal role involves leading a diverse team of creative talent, overseeing brand standards, visual ID governance, and stewarding the development and execution of innovative creative strategies that align with our digital-first marketing approach while optimizing creative outputs to drive measurable business results. Additionally, the Director of GEICO’s Creative Studio will play a key role in supporting enterprise-wide operational and employee engagement initiatives, ensuring a cohesive and impactful brand presence across all channels. If you possess a proven track record of elevating brands through creative excellence and have the strategic vision to align creative efforts with broader organizational goals, we invite you to join our innovative team.

Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods. We’re looking for someone willing to challenge the status quo and raise the bar with every initiative. 

This role reports into the Sr. Director of Brand and Creative.

Responsibilities:

• Drive operational and executional excellence across all creative endeavors.

  • Lead the creative team in distilling strategic briefs and developing innovative concepts for marketing materials, especially but not limited to all forms of digital media and paid social media, as well as print, OOH, email, and direct mail while demonstrating an understanding of funnel phase differentiation and medium best practices. Holistically look for opportunity to leverage efforts beyond defined parameters of respective projects.

  • Establish procedural expectations, standards, milestones and measurable KPIs with every project plan. Oversee the end-to-end execution of creative projects, from ideation to delivery, ensuring high-quality and on-strategy outputs.

  • Partner with Data and Analytics leads to establish testing frameworks and iteration opportunities to unlock optimal performance. Tie back content performance to specific business outcomes whenever possible, formulate hypotheses, and recommendations for future optimizations. Develop regular reporting for leadership that details current performance and planned optimizations for applicable digital and paid social content.   

  • Lead post-mortem discussions with appropriate stakeholders and provide summary of learnings and actionable next steps to department leadership.

• Motivate and mentor a team of creative professionals.

  • Manage and mentor a team of creative and content professionals, ensuring they are meeting performance goals and delivering high-quality work. Help team to sharpen ideas, hone their craft, and build the strongest rationale in support of their work possible.

  • Motivate internal cross-functional teams and agency partners and drive accountability to business objectives.

  • Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations. Consistently seek out ways to accelerate and elevate the work of the team.

• Brand Standards and Governance:

  • Continue to enhance, implement, and enforce brand standards to ensure consistency and alignment across all creative outputs as well as that guidelines meet evolving strategic and business needs.

  • Oversee visual identity governance, ensuring that design elements maintain brand integrity. Consult with cross-functional counterparts to drive alignment and consistency across all touch points.

  • Continue to enhance and uphold the brand’s voice and tone guidelines, ensuring messaging resonates with the target audience will remaining distinctly and authentically, GEICO.

  • Collaborate with cross-functional teams to integrate brand messaging seamlessly into various campaigns.

• Operational and Employee Engagement Initiatives:

  • Support enterprise-wide operational initiatives with creative solutions that enhance brand visibility and impact.

  • Contribute to employee engagement efforts by developing creative strategies that foster a positive and cohesive organizational culture.

• Leadership Qualities:

  • Provide strategic