Corporate and North America Communications Insights Sr. Manager

Overview

Corporate Communications is building its Data & Analytics capability to become a data & insights driven function. This will involve developing a robust monitoring setup, as well an insights creations muscle and performance measurement processes and reports for the corporate brands at a Global and North America scope.

Responsibilities

• Drive One North America Insights and Analytics for Corporate Communications
  • Serve the NA comms businesses and global corporate communications agenda
  • Lead the Corporate Reputation workstream and drive operational excellence in distilling key insights to the business
  • Work closely with Global Comms Insights leadership team to identify and build synergies between backend data build and business requirements
  • Managing and influencing senior stakeholders across the business
  • Lead RepTrak Corporate Reputation workstream together with International Insights and Brand Comms Insights leads, in the Comms D&A capability.
• Drive execution excellence for NA & Global corporate comms
  • Delivery of market, portfolio, and brand level analysis (utilizing agency delivered dashboards, templated decks, and reporting tools)and leverage business intel to incorporate considerations beyond data into insights 
  • Develop robust explanations of business performance, drivers, and optimization opportunities which lead to insight-led decision making 
  • Provide responses to ad-hoc follow-ups when double-click is required with tables/charts/stories/ dashboards/visualizations using relevant data
• Act as the SME and trusted advisor for the largest Comms portfolio i.e. NA & Global corporate comms
  • Present findings at different forums and build connections across the core business needs to deliver insights that unify the sectors
  • Proactively uncover insights that unearth new market opportunities or help to mitigate risk
  • Champion the D&A function via sharing of best practices across Comms and internally within D&A
• Performance measurement
  • Collaborate in the development of a measurement framework holistically and bring the Corporate Comms lens into the equation to find ways to track and measure how communication positively impacts the business’ objectives.
  • Roll out and implement the measurement framework to assess the effectiveness of the corporate communications executed.
• People Responsibilities: 
• Develop the market team capabilities, motivation and engagement levels 
• Managing and coaching direct reports in growing their functional and capabilities. Enhance internal knowledge and team efficiency through productivity optimization and digitalization projects
• Develop an onboarding and training program for new team members
• Set and monitor performance goals for evaluation, provide timely feedback and build meaningful developmental paths

Compensation and Benefits:

• The expected compensation range for this position is between $114,700 - $192,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• An experienced Insight or Analytics professional with experience in a leading consumer goods company. 5-8 years experience
• High degree of familiarity with social & media listening, and performance. Excellent communication skills, both verbal and written, along with the ability to influence and demonstrate confidence in communications with senior level management
• Strong leadership, organizational and interpersonal skills. Comfortable managing trade-offs and resolving conflict. Experience managing a culturally diverse senior stakeholder group.
• Experience in building a high-performing and highly engaged team, and strong influence skills to work with other functions and teams not formally reporting to the role.
• Strong project management skills; track record of overseein