Associate Director Marketing, Student Recruitment and Global Outreach

Department
 

Harris School Enrollment Management & Marketing Strategy

About the Department
 

Why policy? For a better world. Why Harris Public Policy? Because when it comes to better policymaking, evidence matters. We work at the frontiers of data collection and analysis, using the latest technology and social science methods to design policies that work for society. We conduct rigorous inquiry in an environment of innovation and risk taking. We collaborate across the private, public, and nonprofit sectors, adopting new methodologies to drive better solutions. We engage with our city, our world, and our leaders every day to evaluate and test our ideas. And we lead with our passion for driving social change, knowing that passion alone does not equal impact. This is Harris Public Policy: Social impact, down to a science.

Job Summary
 

Reporting to the Director of Recruitment Analytics and Marketing, the Associate Director of Marketing, Student Recruitment and Global Outreach strategizes on, creates and implements a cohesive marketing plan designed to support lead generation and overall student enrollment for Harris degree and non-degree programs.

Responsibilities

• Works collaboratively and as a project manager across team members in marketing, recruitment, operations, and analytics.

• Has a keen understanding of awareness building at the top of the funnel for degree and/or non-degree/short-term programs, and how to create effective nurturing campaigns for different populations.

• Performs the following marketing functions: multi-channel marketing communications /advertising; Web blogs or digital marketing; market research; development or review and update of the marketing infrastructure and management of external sales agency relationships.

• Monitors, analyzes, and reports on sales and circulation activity. Analyses possible solutions using standard procedures. Provides support for Marketing budget management, tracking payments, purchase orders, monitor cost of external vendors and contract employers, and projecting future costs. Monitors multiple deadlines on a daily basis to ensure projects are on schedule and expectations are aligned for a variety of print and digital projects, working with both internal and external staff for design, writing, and copy editing.

• Supports the sales enablement function of SRGO marketing team by updating key materials used by the recruitment team, and conducting and presenting competitor research.

• Conducts research, analyzes data, and monitors industry trends and best practices to implement, test and refine strategies, with specific knowledge of competitor programs.

• Keeps abreast of trends in digital marketing, ensuring Harris is leveraging new and emerging channels to reach and engage prospective students.

• Project manages the revision and development of new pieces to be used for print media, social, video, website, blog and other communications to be used throughout the admissions cycle. Experience with editing and excellent attention to details.

• Collaboratively develops recruitment event strategy, elevating the profile of the Harris School in key markets while driving enrollment and project manages virtual and in-person events, helping to manage event calendar, logistics, inventory and design of promotional materials, and key outreach initiatives to increase event attendance.

• Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.

• Develops marketing communications, advertising, or publicity strategy. Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met. Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other Web material.

• Performs other related work as needed.

Minimum Qualifications
 

Education:

Minimum requirements include a college or university degree in related field.

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Work Experience:

Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

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Certifications:

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Preferred Qualifications

Education:

• Bachelor's degree.

Experience:

• Four or more years of experience in marketing or communications.