Senior Director, Brand & Product Marketing

Description

We’re Zero, a cybersecurity vendor pioneering automated network security. Our platform was purpose-built to fix the way legacy microsegmentation is done (clunky, costly, slow) to provide microsegmentation for all. Our people have been hand-selected to power our product and realize our mission and vision. We are passionate about what we are building, the customers we serve, and the teammates we work alongside. 

As the Senior Director of Brand & Product Marketing, you will define and drive Zero Networks’ brand positioning, product marketing strategy, and market influence. This high-impact role requires a strategic leader who can shape our brand identity, articulate our product’s unique value, and engage key stakeholders across the cybersecurity ecosystem.

Responsibilities

   Brand Strategy & Market Positioning

• Develop and execute a bold, differentiated brand strategy that establishes Zero Networks as a market leader.
• Refine and enforce brand messaging, visual identity, and tone, ensuring consistency across all channels.
• Lead integrated brand campaigns that elevate awareness and reinforce our unique positioning in the cybersecurity space.
• Collaborate with executive leadership, PR agencies, and industry analysts to drive industry recognition and influence.
• Serve as the voice of the brand, ensuring alignment between external communications and the company’s vision.

   Product Marketing & Competitive Positioning

• Own product marketing strategy, translating technical capabilities into compelling, value-driven messaging that resonates with CISOs and security teams.
• Partner with Product, Sales, and Customer Success to create and refine messaging frameworks, product positioning, and competitive differentiation.
• Oversee the development of compelling sales enablement materials (product decks, battle cards, whitepapers, one-pagers) to arm the GTM team with effective messaging.
• Conduct market research and competitive intelligence to refine product positioning and drive continuous differentiation.

  Thought Leadership & Content Marketing

• Build a content marketing engine that educates and engages cybersecurity professionals through high-value content.
• Oversee the production of blogs, whitepapers, case studies, videos, and social media content that drive brand awareness and demand.
• Optimize content for SEO, engagement, and conversion, using analytics to refine strategy and execution.
• Develop and execute an executive thought leadership program, amplifying the voices of Zero Networks' leadership through speaking engagements, media appearances, and bylines.

  Corporate Communications, PR & Analyst Relations

• Manage corporate communications across analysts, investors, media, and strategic partners.
• Cultivate strong relationships with key cybersecurity analysts (Gartner, Forrester, etc.), ensuring favorable coverage of Zero Networks.
• Oversee PR strategy, ensuring strong media placements, proactive response to industry trends, and increased market presence.
• Lead executive and customer storytelling efforts, securing earned media and speaking opportunities at major industry events.

   Influencer & Community Marketing

o  Build and scale influencer partnerships with industry thought leaders, cybersecurity advocates, and trusted voices.

o  Leverage social media and digital platforms to expand brand reach through influencer campaigns.

o  Develop programs that activate and nurture brand champions, driving credibility and advocacy in the cybersecurity community.

Requirements

• 10+ years of experience in brand marketing, product marketing, or corporate communications, with a strong track record in cybersecurity or B2B SaaS.
• Proven ability to build and execute brand and product marketing strategies that drive awareness, differentiation, and adoption.
• Exceptional storytelling and messaging skills, with experience translating complex security concepts into compelling narratives.
• Deep understanding of competitive landscapes, GTM strategies, and cybersecurity market dynamics.
• Strong relationships with analysts, media, influencers, and industry thought leaders.
• Experience managing PR agencies, analyst relations, and large-scale brand campaigns.
• Data-driven mindset with expertise in content performance analysis, SEO, and demand generation.