OluKai Sr. Creative Director

Who We Are:
At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy. 

We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture, and have a passion for providing premium products and service to our customers.

 

About the Role:

OluKai is looking for a Sr. Creative Director to lead the vision, voice, and execution of our brand creative. This role sits at the intersection of big-picture brand thinking and day-to-day craft — someone who can inspire a team, partner with creators and influencers, and move fast without sacrificing quality. You will report directly to the SVP of Creative and play a central role in shaping how OluKai shows up across every consumer touchpoint.

 

 

What You’ll Do 

 

Creative Leadership & Conceptual Thinking

• Drive the conceptual direction of brand and go-to-market campaigns, brand content in paid and organic channels, and other brand and marketing initiatives. You’ll ideate, create and direct content that is beautiful and story-rich, with reaching the Brand’s consumer both emotionally and functionally.
• Translate brand strategy into emotionally resonant, visually compelling creative that builds both rational and emotional connection. The balance of these two worlds will always be central to our creative choices as they grow brand consumer base while also strengthening the existing.
• Maintain a high bar for craft and consistency across all output, from hero campaigns to everyday social content. All design choices are thoughtful and intentional and no details, big or small, are left to chance.
• Share and present content plans, executions, and successes with broader teams. At project ideation to present and explain concepts, and at project completion to share with cross functional teams.

People Management & Team Development

• Lead, inspire, and grow a talented team of creatives — fostering a culture of ambition, thoughtful creative risk taking, and continuous improvement.
• Mentor team members with clear feedback, creative mentorship, career development conversations, and stretch opportunities.
• Work with SVP Creative and Creative Project Manager with the project management function, ensuring a balance of resources, timelines, communication and presentation processes, and overall productivity.
• Recruit and retain top creative talent whether growing full-time or helping the team find and manage great freelance partners. Build a team that raises the bar every season.

Digital & Channel Expertise

• Support Digital team with direction of digital studio creative across all primary digital channels — paid and organic social, email, web, video, and emerging platforms.
• Bring fluency in format — understanding what performs in short-form video, static, editorial, and everything in between.

Creator & Influencer Ecosystem

• Partner with the Marketing and Creative Content Studio teams to build a creator strategy that feels authentic to OluKai and reaches the right audiences.
• Support the creative direction of external content creators with clarity — giving them the latitude to be themselves while staying true to the brand.
• Evaluate creator content with a discerning eye for quality, alignment, and brand fit.

Brand Stewardship & Standards

• Champion the OluKai brand in every creative decision — protecting its premium, authentic identity as we scale.
• Drive alignment across stakeholders; act as the connective tissue between creative vision and business objectives.
• Set and enforce creative standards for the team, holding work — including your own — to the highest expectations.

 

 

 

What We’re Looking For

• Bachelor’s degree or equivalent experience.

• 12+ years of creative experience, with at least 3 years in a Creative Director or senior creative leadership role.
• A portfolio that demonstrates both strong conceptual thinking and polished brand and campaign execution across all channels (digital, whol