OluKai Director Creative Strategy

Who We Are:
At OluKai, we build premium products for the ocean lifestyle. Our footwear is created using the highest quality materials and crafted into beautiful, functional and incredibly comfortable designs that reflect the spirit of the ocean lifestyle we all enjoy.

We are committed to creating quality products for our customers while leaving the smallest footprint possible on the planet. Our company philosophy is to be environmentally responsible as manufacturers and to pledge OluKai to actively support and work for a clean environment and a better quality of life.

Our customers and staff embody the connection that exists between people and the ocean, it is our Culture. We want to build a team of individuals who embrace this culture and have a passion for providing premium products and service to our customers.

Our Marketing team is charged with bringing that spirit to life—combining brand storytelling with modern digital performance. We’re seeking a Director Creative Strategy who can merge the art of narrative with the science of data, transforming insights into creative that converts and inspires.

About The Role:

The Director Creative Strategy serves as the channel champion for OluKai’s Direct-to-Consumer (DTC) and Amazon business channels. Sitting at the intersection of performance marketing and brand storytelling, this role ensures OluKai’s digital advertising and eCommerce content are as authentic as they are effective.

You will translate key eCommerce and media performance metrics—traffic, conversion rate, AOV, CAC, attribution, and incrementality—into actionable creative insights. Through deep platform understanding, you’ll inspire creative teams to develop world-class advertising across UGC-driven content, paid social, video, static, and emerging ad formats.

This is currently an individual contributor role. As the function grows, the role may evolve to include management responsibilities and direct reports. This role reports directly to the OluKai Chief Marketing Officer.

 

Key Responsibilities include but are not limited to:

Channel Strategy & Insights

• Serve as the voice and advocate for the DTC and Amazon channels in the GTM process, ensuring creative development aligns with platform and audience needs.

• Build out creative testing roadmap, manage process across stakeholders
  
  
• Synthesize campaign data into actionable insights and creative hypotheses that fuel iteration and growth. Document all insights for future reference.
  
  
• Inform channel-specific strategy across Meta, Google, YouTube, AppLovin, Amazon, streaming, and linear TV and other channels.
  
  

Creative Briefing & Development

• Translate performance data and consumer insights into clear, inspiring creative briefs.
  
  
• Lead briefing sessions with the Creative and Performance Media teams, ensuring each campaign has channel-specific intent and measurable goals.
  
  
• Drive creative across ad types including:
  
  
  • UGC and creator-led ads (authentic, relatable storytelling)
    
    
  • Product and lifestyle video
    
    
  • Static and carousel formats
    
    
  • Testimonial and review-based ads
    
    
  • Amazon-optimized imagery and content
    

• Ensure all creative maintain the premium look, tone, and craftsmanship synonymous with OluKai while optimizing for performance.
  
  

Performance, Optimization & Iteration

• Partner with eCommerce and paid media teams to evaluate creative effectiveness, performance metrics, and audience response.
  
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