Sr. Professional, Brand & Category

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

 

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

 

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

 

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here. 

Purpose of Role

ASSISTANT MANAGER, CATEGORY MKTG

The Assistant Manager, Category Marketing will drive UA’s key category marketing planning & executions, Run / Train / Basketball, with integrated marketing mix and x-function alignment across teams to ultimately drive brand and business. This position will be also charged of leading various consumer engagement activations to connect with local focused performers and make them experience UA Brand at multiple touch points.

Your Impact

ASSISTANT MANAGER, CATEGORY MKTG

• Build integrated marketing plans for key categories, Run / Train / Basketball in accordance with consumer-centric approach under global strategy and guidance 
• Develop and execute marketing strategies and actions of key category stories across multiple consumer touch points, briefing and working with internal/external team to bring concepts and big ideas to life  
• Fully digest global strategies throughout GTM (go-to-market) process to deliver UA’s key innovations and category stories to local focused performers(FP)
• Understand local FPs insights on key categories and apply on planning & execution with a creative & locally relevant approach
• Develop/localize consumer facing messages of key products aligning with merchandising team
• Plan and execute branded events and experiential activations to closely engage with local FPs 
• Drive partnership or collaboration with different brands, media, influencers & creators to create brand hype around key categories/stories
• Drive integration within marketing team by closing working with Retail, Digital & Sports MKTG functions
• Cross alignment and collaboration with other business units including Retail, Merch & E-commerce
• Keen on new marketing trends and monitor competition in sports / consumer industries
• Work with various agencies & external partners to execute plans
• Support brand marketing manager in managing category marketing budget to drive efficiency while creating impacts
• Internal communications to UAK teammates on key highlights

Qualifications

ASSISTANT MANAGER, CATEGORY MKTG

• Bachelor's degree with typically 5 years of relevant experience or Master's degree with typically 3 years of relevant experience or typically 9 years of relevant work experience without degree.
• Strong interpersonal skills and ability to collaborate effectively with team members across all departments
• Constant curiosity to find new ways with a creative approach 
• Responsibility and accountability with strong multi-tasking skills
• High level of both verbal and written English communication is preferred
• Understanding of team sports and experience in sport related community preferred

Workplace Location

• Location: This individual must reside within commuting distance from our (enter location) office.
• Work Schedule: (enter # of days in office OR Fully in office). For Hybrid roles: This role follows a hybrid work schedule, requiring 4 days in-office per week. 
• Travel: (enter text here)
• Licenses/Certifications: (enter text here)

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.

Relocation

• No relocation provided

OR