Sr. Manager, Product Marketing

Product Marketing

The Product Marketing role is responsible for product messaging, positioning and execution of marketing strategic campaigns and initiatives in partnership with Marketing and Distribution colleagues aimed at acquiring, developing, and retaining clients. By utilizing traditional as well as dynamic methods, such as client segmentation, marketing automation, digital and social methods, this job aims to execute multi-faceted campaign deliverables that deliver high-quality leads to the sales organization.

Key Responsibilities and Duties

• Devises, manages, and implements overall product marketing strategy turning ideas into reality.
• Manage seamless product launches executing Go-To-Market plans, , including developing campaigns and executing deliverables
• Develops product positioning and messaging crafting meaningful content based on audience needs
• Builds and manages content and collateral systems inclusive of the digital channel.
• Partners and manages strong relationships with Product, Distribution, Marketing COEs, Law & Compliance and Sales Enablement to activate.
• Contributes to journey mapping for respective audiences – including identifying gaps, pain points, positive experiences, and identifying opportunities for future state needs.
• Manages and helps develop engagement and other measurements and KPIs based on overall business goals.

Educational Requirements

• University (Degree) Preferred

Work Experience

• 3+ Years Required; 5+ Years Preferred

Physical Requirements

• Physical Requirements: Sedentary Work

Career Level
7IC

Required Qualifications:

• 3+ years of experience in Marketing within Financial Services

Preferred Qualifications:

• 5+ years of experience in Marketing and Financial Services
• Knowing how to best communicate complicated category in a simplistic way
• Strong communication skills (oral and written)
• Understand the competitive market
• Experience in Customer experience strategy
• Ability to manage high volume of marketing assets, including web properties and educational library

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Related Skills

Accountability, Adaptability, Audience Insights, Communication, Delivers On-Product Marketing Strategies, Digital Savviness, Market/Industry Dynamics, Prioritizes Effectively, Product Marketing, Project Management, Relationship Management, Story Telling, TIAA Products/Services Acumen

Anticipated Posting End Date:

2025-04-29

Base Pay Range: $78,800/yr. - $131,300/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.  In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans). 

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Company Overview

Every worker deserves a secure retirement. For more than 100 years, TIAA has delivered it for millions of people. Founded to help educators retire with dignity, today weʼre a market-leading retirement company fueled by world-class asset management. But weʼre not just another legacy financial services firm. Weʼre fighting harder than ever before for our clients and the many Americans who need us.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That’s why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity Employer. TIAA does not discriminate ag