Senior Marketing Program Manager

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

Babylist is looking for a Senior Marketing Program Manager to join our CRM & Lifecycle Team. As part of this team you will increase LTV and drive incremental value for Babylist. You will help bring the Babylist marketing and transactional messages to our audience via email, push, SMS, message center messages and onsite placements. You will manage our roadmap, including finding efficiencies, working cross functionally to remove blockers, and owning the relationship with the product team to define specifications and you will make recommendations for how CRM & Lifecycle will bring new experiences to life.

Who You Are

• A high-performing program manager with experience bringing marketing initiatives with a long development cycle to fruition
• Experienced in owning and driving improvements in key business metrics
• Takes an iterative and experimental approach to driving user adoption of new features
• Experience owning and hitting revenue goals
• Has built and implemented a multi-channel approach to driving business KPIs
• Has owned placements, positioning, and testing of value propositions to drive results
• Experienced in breaking down complex business problems into results driving initiatives.
• An exceptional problem solver
• Able to both think big and also break big ideas into doable projects.
• Passionate about making measurable improvements for our customers, and using data to iterate quickly
• Data savvy - with the ability to take data and contextualize it, sharing it in a digestible way
• A great partner to both technical and non-technical teams - able to work across engineering, creative and marketing to execute campaigns
• Able to craft insights from data and use it in context to make recommendations for improvement
• Extremely organized, efficient, and able to manage stakeholders and peers to well constructed timelines
• Experience with data platforms and ESPs, Sigma and Iterable preferred

How You Will Make An Impact

• Drive our Lifecycle Marketing Roadmap forward by ensuring the team is focused on key projects that make a big impact
• Work with the Lifecycle Director and other stakeholders to incorporate new lines of business and strategic pillars into our roadmap
• Ensures that the customer experience via Lifecycle Marketing and supporting content, assets, and programs deliver on business strategy and objectives
• Leverages both quantitative and qualitative insights to develop measurable Campaign KPI’s and supports recapping as needed
• Leads meetings and documentation through the campaign development cycle to keep stakeholders uniformly informed of progress, changes and updates to the content, and assets in development
• Translate Lifecycle and CRM big picture plans into digestible product pitches ensuring they are understood and actionable
• Partner with pr