Senior Growth Marketing Manager

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

We’re looking for a Senior Growth Marketing Manager to join our Growth Marketing team as a senior individual contributor and user acquisition (UA) lead. This person will play a key role in leading acquisition strategy for specific onX verticals, while also supporting execution across others. You’ll drive channel strategy, manage performance campaigns across mobile and web, and roll up your sleeves to execute, optimize, and report on high-impact UA programs.

This role is ideal for someone who is strategic yet hands-on, thrives in a dynamic environment, and is passionate about both data and creative excellence in performance marketing.

As an onX Senior Growth Marketing Manager, your essential job duties and responsibilities will look like: 

• Lead UA Strategy & Execution: Own and execute user acquisition strategy across the assigned vertical, while flexibly supporting channel execution across other teams and business lines. This role requires deep fluency in mobile UA. 
• Manage Multi-Channel UA Programs: Drive performance marketing efforts across mobile and web, including Apple Search Ads, Google App Campaigns, Meta, TikTok, DSPs, CTV, and paid search/social. You’ll work cross-channel but with a primary emphasis on mobile app acquisition, applying deep knowledge of mobile measurement and platform-specific best practices.
• Budget Management & Optimization: Optimize large-scale UA budgets across channels and platforms to maximize CPA, efficiency, and LTV:CAC outcomes.
• Data-Driven Decision-Making: Build and maintain campaign dashboards, reports, and insights using Excel, Looker Studio, Tableau, and other tools.
• Advanced Measurement & Attribution: Apply a deep understanding of measurement methodologies, MMPs, SKAdNetwork (SKAN), and incrementality to improve optimization and attribution. You should be well-versed in SKAdNetwork (SKAN 3.0 and 4.0), including crowd anonymity, postback windows, and conversion value strategies. A strong grasp of App Tracking Transparency (ATT) and how it impacts mobile attribution is essential — including what data is available vs. lost and how to adapt UA measurement in a privacy-first landscape.
• Collaborate Cross-Functionally: Partner closely with Creative, Finance, Product Marketing, Vertical Marketing, and Engineering teams to align UA efforts with broader business and product strategies.
• Creative Strategy & Testing: Work with creative teams to guide paid social and performance video strategy. Run structured A/B tests to iterate on messaging, targeting, and creative performance.
• Experimentation & Innovation: Explore emerging channels and tactics, and champion a testing mindset that prioritizes scalable growth and continuous learning.

WHAT YOU’LL BRING

• A minimum of five (5) years of experience in user acquisition, performance marketing, or growth marketing
• Expertise in both mobile app acquisition (e.g., SKAN, MMPs, install and post-install tracking) and web digital campaigns (e.g., paid search, paid social, retargeting)
• Strong analytical mindset with ability to translate data into action
• Proven success managing multi-million dollar budgets across multiple channels and platforms.
• Hands-on experience with SKAdNetwork, Conversion APIs, and web2app campaigns