PR Manager, Greater China

About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and the U.S., and is listed on the Tokyo Stock Exchange.

 

About this role

This role is an integral part of the Growth and Communications team at Appier, where you will directly report to the Director of Communications. You will be responsible for all aspects of daily management for the PR functions and play a crucial role in managing the corporate image and enhancing the company's reputation in the Greater China region.

To accomplish this, you will collaborate closely with key stakeholders at Appier, ensuring that Greater China PR messages and initiatives are aligned with our business objectives. You will have the independence to work autonomously and execute the PR programs in the GC region, supporting all aspects of the PR function. Additionally, you will actively contribute to the team's efforts and provide support whenever needed.

Being bilingual in English and Chinese is essential for this role, as you will work closely with the global team based in Taipei and across Asia. This position offers a fast-paced work environment where you will interact with senior management teams, especially in the  dynamic AI, MarTech and digital fields. We are seeking a self-motivated and collaborative team player who possesses a good background knowledge of the media landscape and social media space. Experience in the B2B, software, digital marketing, and AI technology fields would be highly advantageous."

 

What you’ll do

Responsibilities:

• Have strategic thinking of the present brand’s image and be able to develop, implement, and coordinate the company's general communications plans efficiently and smoothly. 
• Draft corporate announcements, press materials/presentations, facilitate executive media interviews, company-wide meetings, external speaking opportunities, and form corporate messages, such as AI tech-related features, case study newsletters, solution updates, and spokesperson talking points, etc.
• Coordinate PR communications in consultation with cross-functional teams and external key stakeholders, business partners, to increase overall brand awareness in the Greater China region.
• Create compelling content and press materials with well-defined and consistent messages and develop fact-based stories for external stakeholder communications.
• Help propose and/or collaborate with direct manager/other teams to implement creative PR campaigns and secure relevant media channels and coverage well-connected with our brand proposition, products and services.
• Build relationships with key media and influencers – understand their needs and how to develop and pitch valuable content that addresses market trends and topics.
• Understand and deploy social media and digital content/channels within communications programs (earned, paid, owned, shared media).
• Support the Growth & Communications team with proofreading external-facing language content, including marketing materials, website, and LinkedIn posts, making sure all messages are well in place.
• Take lead of maintaining corporate websites, and work closely with Social media manager to operate social media channels.
• Conduct daily media monitoring, report and internal review meeting material updates.  
• Maintain an awareness of company risks and threats and be capable of dealing with instant crises and act swiftly.

Requirements:

• 6-8 years of solid PR experience in MNC brand's company, with a focus on B2B technology; a combination of agency and in-house experience is desirable.
• Demonstrated experience in developing and executing successful PR strategies and campaigns.
• Proven communication and comprehension skills with exceptional written and verbal abilities in Chinese, as well as good proficiency in English (business level).
• Track record of creating compelling PR materials, such as press releases, bylines, briefing and FAQ docs.
• Well-versed in proactive press outreach and building relationships with journalists to produce articles, particularly in business, IT, tech, and marketing publications, with knowledge/experience in handling media requests. Strong network of media contacts and relationships will be a plus.
• Strong problem-solving skills with the ability to remain calm under pressure and be hands-on in project management and coordination, especially excels in handling situations of uncertainty and ambiguity.
• Quick learner with