Marketing Director - Boston University Dining

General Job Summary

The Marketing Director is responsible for implementing and executing marketing programs which support base business growth, consumer satisfaction, client retention and improved profit margins within a single large account. The Marketing Director helps to support all critical business initiatives including pricing, selling of meal plans, overall sales growth, customer and client retention, and consumer engagement, for their account and Aramark Collegiate Hospitality.

Knowledge, Skills and Abilities

Sales Acumen, Process Management, Financial Acumen and Analysis, Written Communication, Social Media Marketing, Negotiation and Presentation Skills, Team Collaboration

Key Responsibilities

Base Business Growth

• Responsible for executing and implementing base business growth programs and strategies to improve market penetration, drive mandatory meal plan upgrades and increase voluntary meal plan sales. Ensures all promotions, applicable sales enablers and other Executional Framework initiatives are implemented across the account.
• Responsible for driving change, with focus on sales and consumer satisfaction, that results in profitable base business growth for the account(s) and for our clients.
• Works with the Operations team to write the unit specific client marketing and communication plans and tracks results.
• Responsible and accountable for the sales process, accurate data and results entered into the Meal Plan Analytics database.
• Interacts with client and maintains effective client and customer relations at all levels of the organization.
• Identifies opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention.
• Ensures participation in Insights tools such as DiningStyles and MyDiningFeedback and presents results at team and client meetings each semester. 

Team Development:

• Manages in-unit salaried marketing manager to ensure proper execution of mandatory meal plan upgrades and voluntary meal plan selling activities to achieve sales targets.   
• Assists with the management of student marketing intern(s) to ensure all program logistics/graphics are complete.
• Ensures necessary training and support are provided to the account(s) and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
• Works collaboratively with Collegiate Hospitality team to implement all national programs.
• Supports front line management with administration of marketing, Service Excellence and Suggestive Selling training and development programs for employees.

New Sales and Account Retention:

• Participates in the contract re-bid/extension process for their account. 

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

• Requires at least 3 years of product, marketing and/or merchandising experience
• Requires significant interpersonal and project management experience
• Requires a bachelor’s degree or equivalent experience in business or marketing
• Requires experience or a demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
• Proven strategic, analytical, and decision-making experience
• Ability to work effectively within a fast-paced, team environment
• Strong communication skills including verbal communication, presentation and influencing, as well as the ability to communicate with all levels in and out of the organization

Education:

• The successful candidate will possess a bachelor's degree from an accredited college or university.

Travel

Less than 10% per year

Compensation

COMPENSATION: The salary range for this position is $100,000 to $120,000. If both numbers are the same, that is the amount that Aramark expects to offer.  This is Aramark’s good faith and reasonable estimate of the compensation for this position as of the time of posting. 
BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources.   Additional benefits may include retirement savings plan