Marketing Specialist

The Marketing Specialist plays a vital role in managing the day-to-day operations of various marketing channels. You will be responsible for overseeing the onboarding process for new hotel properties on our website, online travel agencies, and other travel websites. Additionally, you will support website content management, SEO activities, content curation, vendor/partnership support, and performance reporting. Your efforts will drive website traffic, enhance brand visibility, and maximize marketing effectiveness.

Essential Duties and Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Manage the end-to-end onboarding process for new hotel properties on our website, online travel agencies, and other travel websites.
2. Ensure accurate and complete implementation of descriptive text and visual content during the onboarding process.
3. Conduct regular audits to verify the onboarding implementation's accuracy, quality, and consistency across platforms.
4. Collaborate with cross-functional teams, including Marketing, Sales, Operations, and Revenue Management, to gather necessary information and assets for onboarding purposes.
5. Collaborate with cross-functional teams, including Marketing, Sales, Operations, and Revenue Management, to gather necessary information and assets for onboarding purposes.
6. Conduct thorough keyword research and implement SEO best practices to optimize website content for search engines and third-party websites.
7. Monitor and analyze website performance and search engine rankings to identify opportunities for improvement and implement effective strategies.
8. Collaborate with the marketing team to curate engaging long-form articles and blog posts that align with SEO and social media strategies to drive traffic and engagement.
9. Coordinate with external vendors and project teams to maximize partnership opportunities and execute marketing initiatives effectively.
10. Assist in website and distribution performance reporting by collecting and analyzing data, generating reports, and communicating marketing effectiveness to leadership and key stakeholders.
11. Assist in website and distribution performance reporting by collecting and analyzing data, generating reports, and communicating marketing effectiveness to leadership and key stakeholders.
12. Stay up to date with industry trends, emerging digital marketing strategies, and SEO algorithm updates to ensure continuous optimization of marketing efforts.

Job Requirements

• Bachelor's degree in marketing, Communications, or a related field.
• 2 years of experience in marketing, digital marketing, or a similar role.
• Proven experience in managing marketing channels, coordinating onboarding processes, and content management systems.
• A strong understanding of online travel agency platforms and the hospitality industry is highly desirable.
• In-depth knowledge of SEO strategies, keyword research, and tools to optimize website content and improve search engine rankings.
• Excellent written and verbal communication skills with the ability to curate engaging and persuasive content.
• Proficiency in website analytics tools such as Google Analytics and CMS platforms.
• Strong analytical skills to interpret data, generate insights, and make data-driven recommendations.
• Detail-oriented with excellent organizational and project management skills to manage multiple tasks and meet deadlines.
• Creative thinker with the ability to generate innovative ideas and contribute to marketing strategy development.
• Strong interpersonal and collaboration skills to work effectively with cross-functional teams and external partners.
• Up to date with the latest digital marketing trends, emerging technologies, and best practices.
• Other duties as assigned.