Director, Market Intelligence

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Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.

Responsible for the conception, analysis and conduct of Marketing Research programs to provide management with accurate, timely and relevant business strategy conclusions and recommendations to support Sales/Marketing and R&D decisions. This information will be used to manage the company's portfolio of products, to evaluate licensing opportunities for related products, and manage the competitive product strategies. Analyses may at times include both North America and International assessments. Product lines may include a large portfolio of existing products and business segments which use multiple and varied external secondary databases. The Director's proactive assessment of marketing research needs is critical to the marketing success of corporate projects. The incumbent directs the activities of and sets priorities with Marketing Director(s) for incorporating long-term strategic thinking into the process with the goal of maximizing profits to the corporation.  This position may have direct reports, which would require solid team leadership and coaching capabilities.

 

Primary responsibilities for role:

● Independently manages and directs projects, including those of both North America and international scope. Plans, implements, analyzes, interprets, and provides recommendations for areas of responsibility in order to provide management with accurate, timely, and relevant business strategy actions.

● Devises, implements, and interprets results of primary research studies to evaluate existing and new market areas and products in response to specific marketing/management problems or opportunities. In many instances, responsible for international primary research projects of specific strategic importance.

● Consults with directors, other senior managers, Marketing, as well as Patient & Consumer Marketing and Medical Affairs staff in the design and analysis of primary research projects. Responsibilities include: 1) selection of methodology, 2) selection of appropriate technique to determine sampling frame, 3) evaluation of results and 4) derivation of consequences for potential or planned marketing programs. Also, guides the analysis and interpretation of univariate and multivariate statistical techniques (e.g. factor analysis, discriminate analysis, perceptual mapping, logic analysis and conjoint analysis).

● Has a key role in worldwide strategic analysis of existing and pipeline products. Evaluates all aspects of new product opportunities or line extensions, including international sales potential, competitive threats, and corporate synergies. Works with Business Development, R&D, Marketing and other departments to provide a comprehensive analysis of the current market as well as long-range projection of trends. Makes recommendations to Grifols management regarding market potential.

● Responsible for developing complex computer-based forecasting models for long-range planning purposes and evaluation of promotional options. These will be pivotal in constantly reassessing and reevaluating Grifols's strategy and portfolio and thus making recommendations on priorities for Marketing options or evaluation licensing opportunities.

● Designs, implements, analyzes, and interprets a program of on-going marketing research using secondary data sources (i.e., IQVIA audits) to provide a continuous source of marketing intelligence.

● Identifies sources of epidemiological data including North America and International markets. Familiarizes self with expanded data searching capabilities for incorporation/access into market assessment resources.

● Continually identifies, evaluates and when appropriate acquires the latest advanced marketing research techniques to address marketing research problems.

● Evaluates, recommends, and serves as Marketing expert for market analytical and statistical packages.

 

Additional Responsibilities:

•  Devises and implements marketing research plan for products and projects in area of therapeutic responsibility to optimize growth opportunities in that area.

•  Identifies, verifies, and reports industry trends, and estimates their impact to the marketing therapeutic areas to validate or redirect marketing direction and/or strategy.

•  Evaluates all aspects of highly confidential corporate licensing and product acquisitions, including strategic analy