Position:

Marketing Campaign Manager, IP&E

Job Description:

The Marketing Campaign Manager, IP&E is responsible for planning, executing, and optimizing marketing campaigns that support Arrow’s Global Components business with a focus on IP&E (Interconnects, Passives, and Electromechanical components). This role sits within Arrow’s Corporate Marketing organization and works in close partnership with cross-functional teams to drive aligned, effective go-to-market execution. 

Highly collaborative by design, this role operates in a matrixed environment and is dedicated to supporting IP&E supplier management and IP&E product groups. The Marketing Campaign Manager partners across teams to translate business and product priorities into clear campaign plans, ensure coordinated execution across channels, and deliver measurable results.

What You’ll Be Doing: 

• Plan and manage marketing campaigns in support of Global Components, IP&E related priorities 

• Partner closely with supplier management and other internal stakeholders to align campaign objectives, messaging, and timing 

• Support field enablement activities by partnering across the business, including with the field and sales teams, to translate campaign objectives into clear enablement assets, guidance, and timelines that help the field understand what’s being promoted, why it matters, and how to engage customers effectively 

• Work cross-functionally with marketing teams to coordinate execution across channels and programs 

• Manage campaign timelines, budgets, and deliverables from intake through launch and post-campaign analysis 

• Ensure campaign plans are clearly defined, well-sequenced, and aligned to business goals 

• Track, analyze, and report on campaign performance, translating results into insights and recommendations 

• Use performance data and learnings to optimize in-flight campaigns and inform future planning 

What We Are Looking For: 

• 10+ years of experience in B2B marketing, ideally within electronics, components, industrial, or technology-driven environments 

• Direct experience managing integrated marketing campaigns supporting product portfolios, business units, or vertical markets—owning planning, execution, and performance measurement 

• Strong understanding of electronics or component-based businesses, including how product availability, lifecycle status, and technical differentiation influence go-to-market strategy and campaign performance 

• Proven ability to manage always-on and programmatic marketing efforts, balancing baseline demand generation with incremental campaign investments to support business priorities 

• Experience working in a highly collaborative, matrixed organization, partnering closely with product management, supplier management, sales, and marketing teams 

• Demonstrated success driving measurable outcomes, including demand generation, pipeline contribution, eCommerce revenue, or lead generation in B2B environments 

• Highly analytical and data-driven, with hands-on experience using performance data to evaluate effectiveness and inform optimization and planning decisions 

• Strong planning and budget management skills, including forecasting, pacing, and performance reporting 

• Experience coordinating with multiple internal teams or external partners, ensuring alignment, accountability, and timely execution 

Preferred Qualifications: 

• Direct exper