The North Face: Senior Brand Manager, Marketing (Americas)

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.

Senior Manager, AMER Brand + Integrated Marketing

What will you do?

Reporting into the Sr. Director of Americas Marketing, you will work day-to-day with Global + Regional channel leads, Merchandising, Product Design, Creative Partners and Marketplace partners to bring The North Face brand ethos to life for our consumers in the Americas region.

This role involves leading and executing integrated marketing strategies and campaigns within the Americas (AMER) region, focusing on brand building and consumer engagement. The individual will play a key role in translating overall brand strategy into regional execution, ensuring consistent messaging and consumer experiences across various channels. 

Key Responsibilities:

Integrated Campaign Development & Execution:

• Develop and execute comprehensive integrated marketing campaigns, including digital advertising, email marketing, content marketing, webinars, and events, to drive brand awareness, and engagement.
• Lead the planning and execution of omnichannel campaigns that ensure a seamless and cohesive experience across paid, owned, and earned media.
• Partner with internal teams (e.g., product, marketing, creative, sales, PR, social, etc.) and external agencies to align campaign strategies and goals.
• Craft compelling narratives and messaging that resonate with target audiences, leveraging data and insights to optimize campaign performance and drive sell-through.

Brand Management & Strategy:

• Contribute to the development and execution of brand equity campaigns and initiatives.
• Ensure brand consistency and a unified voice across all marketing channels and consumer touchpoints within the region.

• Refine and maintain brand standards and guidelines, ensuring market-facing assets align with the brand.

Stakeholder Management & Collaboration:

• Build strong cross-functional relationships to ensure clear and concise execution of marketing plans.
• Collaborate with various stakeholders (e.g., sales, product teams, leadership) to align marketing efforts with business objectives.
• Manage agency partners, providing strategic guidance and ensuring they are aligned on campaigns and media outreach.

Measurement & Optimization:

• Track and monitor campaign performance, utilizing data and analytics to assess effectiveness and identify areas for optimization.
• Establish and analyze campaign KPIs to measure success and accountability to business objectives.
• Develop and present performance reports to leadership and stakeholders.

What do you need to succeed?

The ideal candidate will have 8+ years of relevant experience within a global organization and a comprehensive understanding of the outdoor apparel industry.

The foundational skills you will need in this position are:

• Strong understanding of brand marketing principles and integrated marketing best practices.
• Experience in developing and executing multi-channel marketing campaigns.
• Excellent project management, communication, and collaboration skills.
• Ability to interpret data and analytics to inform marketing strategies.
• Experience managing agency or vendor partnerships.
• Experience in global and or regional brand management in the outdoor or action sports industries.
• Established understanding of the outdoor consumer with a special interest in all disciplines of snowsports, climbing, and trail running.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with industry leaders.
• Must possess passion for creativity, innovation, and problem-solving. Leads from a place of curiosity.
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneo