Chief Media Investment Officer

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.

 

 

 

WHO YOU ARE 

Your ambition is to make Crossmedia the best f’in media agency in the world – known for our work, our culture, and our values.   You are an ambitious and inspiring leader with a forward-facing vision that serves as the foundation for our company-wide growth strategy. You aspire to make us famous and make our clients and people proud.    

YOUR ROLE  

As Chief Media Investment Officer at Crossmedia, you will lead the agency’s media investment practice with vision, precision, and a deep understanding of the evolving media landscape. Reporting directly to the CEO, you will oversee the full investment lifecycle — from innovation and development to execution and performance evaluation — ensuring every dollar invested delivers maximum impact for our clients. 

You are a skilled negotiator and strategic thinker with a proven ability to navigate the complexities of media deal-making. With a deep expertise in media planning and buying, you know how to create value through smart partnerships, well-structured deals, and a strong command of market dynamics. 

You’ll guide a team of investment professionals and collaborate across disciplines to drive business outcomes. Your remit spans all channels— from Search to Super Bowl.  Specialist teams of biddable, buying and Integrated Investment report to you (4 direct reports, team of 120+). You foster an approach with integration, accountability, and innovation.  

At the core of this role is a true commitment to client service. You are not just an investment lead—you are a trusted advisor who understands the nuances of a client’s business, anticipates their needs, and consistently delivers solutions that drive results. You build strong, consultative relationships grounded in transparency, accountability, and strategic insight.  

You bring a unique blend of leadership, strategic foresight, and operational know-how. You’re an effective communicator, a strong collaborator, and a trusted leader who sets a clear direction while fostering a culture of curiosity, excellence, and continuous improvement. 

YOUR OBJECTIVES 

 Media Investment  

• Oversee cross-platform media buying strategy, driving optimal performance across Video/CTV, Local TV/Audio, OOH/Print, Display, Native, Social, Search, and Programmatic.  This Is handled by 3 specialist teams reporting directly to you.
• Develop and