Digital Marketing Specialist

About Twine

We're a thriving ecosystem of top-tier freelancers from around the world. Trusted by Fortune 500 companies and Silicon Valley startups, Twine is the go-to platform for mission-critical projects. Twine's experts get to participate in generating quality datasets at an unprecedented scale. With over half a million registered freelancers and a growing roster of 35,000+ companies, we've become the comprehensive solution for freelancing.

Our Mission

At Twine, we recognise that companies require a flexible approach to hiring expert freelancers for their most critical projects. Traditional freelance platforms often fall short when it comes to scalability and diversity. That's where we shine. Twine operates as a thriving global freelance network, with diverse experts across various fields, including marketing, engineering, and AI. Our core mission is to empower creators, whether they're businesses or individual freelancers, to thrive in their creative endeavours.

About the Role

We are seeking a Digital Marketing Specialist for an an elite staffing agency. You will be responsible for designing testing strategies to enhance our customer experiences in a fast-paced environment.

Key responsibilities include identifying ways for customers to engage with our digital properties, driving traffic, improving conversion rates, and increasing customer satisfaction through analysis, creativity, and experiments. You will lead test planning and execution to derive actionable insights and optimizations to grow self-service digital adoption.

The ideal candidate will be a problem solver with strong communication skills, collaborating with different teams and using multivariate and A/B testing strategies to drive results across all marketing channels.

Requirements

Bachelor’s degree and 1-3 years of relevant work experience

- Ability to understand transactional design for applications and content pages with a mobile-first approach

- Experience with A/B and Multivariate Testing platforms

- Knowledge of web analytics tools like Adobe Analytics and experience with Testing tools such as Adobe Test & Target

- Dedication to quality customer service, flexibility, enthusiasm, and passion for problem-solving

- Strong business acumen, creative thinking, multitasking abilities, and comfort in presenting to various stakeholders

- Proven leadership experience in managing difficult situations