Digital Marketing Assistant

This is a remote position.

Schedule:

• Part-time, 20 hours per week
  
• Flexible scheduling during client's busines hours 
  

Client Timezone: Pacific Time Zone (PST/PDT)

Client Overview

Join an innovative outdoor sports company that creates premium products for skiing and snowboarding enthusiasts. This growing business operates in the exciting backcountry sports niche, serving passionate athletes who live for powder days and mountain adventures. With multiple revenue streams including retail partnerships, co-branding collaborations, and direct-to-consumer ecommerce, this company is positioned for significant growth in the outdoor recreation market. You’ll be working with a team that understands the outdoor lifestyle and is committed to serving a community of dedicated winter sports athletes.

Job Description

This is an exciting opportunity to drive digital marketing growth for a specialized outdoor sports brand while working in a dynamic, niche market environment. You’ll be instrumental in expanding the company’s social media presence across multiple platforms, executing strategic email marketing campaigns, and launching innovative influencer partnership programs. This role offers the perfect blend of creative marketing execution and strategic project management, allowing you to make a direct impact on business growth while working with authentic outdoor sports content and connecting with passionate backcountry communities.

Responsibilities

• Manage and execute engaging social media campaigns across multiple platforms, with primary focus on Instagram expansion
  
• Transform existing visual content by formatting and optimizing for different social media platforms to maximize engagement
  
• Design and support email marketing campaigns that resonate with outdoor sports enthusiasts
  
• Research, plan, and execute comprehensive influencer partnership programs from initial outreach through campaign completion
  
• Create and maintain strategic social media posting schedules and content calendars
  
• Monitor and authentically engage with outdoor sports communities using industry-appropriate language and cultural understanding
  
• Drive growth in direct-to-consumer ecommerce marketing initiatives
  
• Manage Meta awareness advertising campaigns with set-and-forget optimization strategies
  
• Execute special marketing projects designed to accelerate business growth and market penetration
  

Requirements

• Proven track record in ecommerce marketing and social media management with measurable results
  
• Strong expertise in multi-platform social media strategies, particularly Instagram, Facebook, and emerging platforms
  
• Hands-on experience with email marketing platforms and campaign optimization
  
• Demonstrated ability to quickly learn and adapt to industry-specific terminology and niche market dynamics
  
• Project management experience with successful influencer partnership program execution
  
• Proficiency in visual content formatting and optimization across multiple digital channels
  
• Working knowledge of paid social media advertising, particularly Meta/Facebook ads platform
  
• Excellent written communication skills with ability to match brand voice and community tone
  
• Self-motivated professional who thrives working independently while managing multiple concurrent projects
  

• Permanent work from home
  
• Immediate hiring