Manager, Membership Development

The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States, representing manufacturers in every industrial sector and in all 50 states. The mission of the NAM is to be the voice for all manufacturing in the United States.


National Association of Manufacturers

Position Description

Job Title: Manager, Membership Development
Division: Membership
Department: National Department
Reports to: Senior Director, Member Development
FLSA Status: Exempt/Professional
Level: DC Headquarters

Position Overview:
The National Association of Manufacturers (NAM) is seeking a Manager, Membership Development and this position is a key member of the membership development sales team and is responsible for engaging with senior-level executives at small and mid-sized manufacturing companies to recruit them to membership in order to meet an annual revenue goal. Position leverages the current advocacy, legal, workforce and operations initiatives and a keen understanding of current political issues and industry intelligence to recruit prospective manufacturers into membership through a proven consultative evaluation journey.
We value in-person collaboration and the sense of community it brings. Therefore, if hired, you will be expected to be in the office at least 4 times per week. Our office is conveniently located in Washington, DC, just steps away from two connecting train stations.

Candidates should share the NAM’s core values and identify with the following attributes:
• Mission Driven: motivated by the greater purpose of serving our members and achieving the NAM’s objectives.
• Entrepreneurial Spirit: believes that goals can be achieved, and obstacles overcome through individual ownership of responsibilities in our portfolio.
• Intellectually Curious: seeks new experiences, searches for knowledge, and solicits candid feedback with an openness to learning and evolving.
• Professionally Rigorous: pursues opportunities that strengthen current skill set and close skillset gaps that are necessary to advance personal career path.
• Willing Pioneer: Understands the vision of what we are trying to achieve and can bring clarity to ambiguity, solutions to challenges and willing to iterate until best practices are adopted.

Join the NAM and Make an Impact in the Following Ways:
• Serve as a trusted advisor to senior-level executives of mid-cap manufacturing companies in order to recruit their companies to membership;
• Manage the entire prospect journey from qualifying through close and onboarding new members;
• Strategically manage territory of assigned prospective member companies through advanced segmentation, qualification and prioritization;
• Develop and qualify leads to create new membership opportunities with pure prospects;
• Research prospective manufacturers business line, key executives and sector challenges to develop a holistic sales strategy that leverages the NAM staff expertise.
• Performs network analysis of NAM board leadership and industry-leading members to identify relationship connections to top prospects.
• Initiates the development and execution of multi-phased email marketing campaigns to schedule first interactions with C-level contacts.
• Performs initial phone pitch with prospective members and creates a follow-up plan that demonstrates the value proposition of membership.
• Articulates knowledge of policy issues, program differentiators, industry segments and how they are impacted by current events.
• Lead the process of closing accounts with know when to leverage Vice President, Membership and NAM Leadership.
• Manages the follow-up evaluation through deep-dive furthering calls on specific NAM policy issues, member-only services and/or specific programs.
• Manage pipeline to meet or exceed monthly and quarterly pacing targets to achieve new member revenue goal.
• Coordinate a smooth transition into membership working with the assigned Account Manager.
• Identify and foster leads to other NAM revenue programs in parallel to NAM membership evaluation.
• Leverage Salesforce to manage pipeline and day-to-day activities.

The above list of responsibilities is representative of the position and is not intended to limit or preclude other responsibilities and tasks that may be associated with or added to the position.

Supervisory Responsibilities:
• None- Individual Contributor

We are looking for Team Players who meet the Following Criteria:
• Bachelor’s degree; or equivalent work experience
• 5-7 years of experience in sales or account management with multi-decision maker deals;
• Prior