Sr. Product Manager

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Learn more about our culture here: The Sprinklr Way.

Job Description
 

About the Role

We are seeking a strategic and experienced Senior Product Manager, Channels to lead and scale adoption across key social advertising platforms, including Reddit, Meta, TikTok, and LinkedIn. This role will be pivotal in expanding our social channel capabilities, owning key partnerships, and driving revenue growth.

You will act as the primary liaison between internal field teams, social platform stakeholders, and customers—carrying an annual revenue target. A strong agency background is preferred, and experience influencing customer adoption is essential.

Key Responsibilities

• Own the channel strategy and joint roadmap initiatives across major social advertising channels (Reddit, Meta, TikTok, LinkedIn).
• Partner closely with field teams and customers to drive channel adoption and ensure campaign success.
• Evangelize new advertising opportunities, through direct engagement with key customers and stakeholders.
• Develop and deliver joint collateral articulating the combined value of our solutions and each advertising channel.
• Enable Customer Success Managers (CSMs) and Solution Consultants (SCs) to maintain and grow customer adoption.
• Serve as the primary relationship holder with key platform/channel stakeholders.
• Define and prioritize the Ads & Social channel parity roadmap; collaborate with the broader product team to ensure timely delivery.
• Drive strategic alignment across internal and external teams around social platform priorities and growth opportunities.

Required Experience & Capabilities

• Based in the United States.
• 7–10 years of relevant experience in social advertising, digital media, or related fields.
• Strong hands-on experience with social platforms including Meta, TikTok, LinkedIn, and Reddit.
• Prior experience in a media agency or agency-facing role is strongly preferred—must be comfortable driving customer adoption and influencing outcomes.
• Proven track record of managing or growing strategic partnerships and delivering measurable revenue impact.
• Excellent cross-functional communication and collaboration skills, with the ability to influence senior stakeholders and external partners.

Why You'll Love Sprinklr:

We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.

For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/ to browse our country-specific benefits guides.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.
 

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.
 

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks and virtual fitness. We have continuous learning opportunities available with LinkedIn Learning and more.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and cele