Principal Product Marketing Manager - AI and Platformization

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

Who We Are

We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.

As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work full time from our office with flexibility offered where needed. This setup fosters casual conversations, problem-solving, and trusted relationships. Our goal is to create an environment where we all win with precision.

Job Description

Your Career

As a Principal Product Marketing Manager focused on AI and Platformization, you will define and lead the messaging, positioning, and marketing strategy for two pivotal areas of our business: Palo Alto Networks' approach to Artificial Intelligence and our platformization strategy. Your work will be instrumental in showcasing how our AI-driven solutions and integrated platforms deliver exceptional security outcomes for our customers.

In this role, you’ll collaborate closely with cross-functional teams—including product management, sales, and corporate marketing— across multiple business units to craft and execute compelling narratives that resonate with technical audiences and business leaders alike. You’ll bring a deep understanding of AI technologies, the cybersecurity landscape, and customer challenges, transforming complex product features into clear, impactful, and differentiated stories that demonstrate value and drive adoption.

Your Impact

• Develop Core Narratives and Messaging – Lead the creation of foundational messaging and positioning for Palo Alto Networks’ AI security solutions and platformization strategy. Build compelling narratives that clearly articulate how these innovations deliver superior security outcomes.

• Drive High-Visibility Launches – Own and orchestrate high-profile corporate launches, aligning multiple product and platform releases under cohesive marketing strategies to maximize impact and awareness.

• Create High-Impact Content – Develop a wide range of customer-facing assets, including whitepapers, datasheets, blog posts, case studies, and executive presentations, that communicate the value and differentiation of AI-powered security and our platform approach.

• Lead Marketing Strategies – Define and execute marketing strategies for product launches and integrated campaigns, working closely with cross-functional teams to drive successful adoption and achieve business goals.

• Be a Trusted Evangelist – Represent Palo Alto Networks in front of customers, partners, sales and industry influencers. Actively participate in events, webinars, training and thought leadership opportunities to reinforce our leadership in AI security and platformization.

Qualifications

Your Experience 

• 10+ years of product marketing experience, with a proven focus on AI, cybersecurity, and/or the evolution of point solutions into integrated platforms.
• Demonstrated track record of driving successful product launches and market adoption, including crafting impactful messaging, creating compelling content, and measuring performance to refine strategies.
• Exceptional ability to lead and execute complex projects, working effectively with diverse stakeholders and aligning varying perspectives to achieve common goals.
• Expertise in translating sophisticated technical concepts into clear, value-driven narrat