Principal Product Manager, MarTech

GEICO, subsidiary of Berkshire Hathaway and a leader in Auto insurance and other product lines, is on a multi-year technology transformation journey to reimagine the customer experience in the Insurance industry by removing friction across Customers, Partners, Marketplace, Segments, Channels, and build a world class experience powered by technology.

As part of this once in a life-time opportunity to build and make a real impact in insurance marketplace, we are looking for an accomplished, customer obsessed and results-oriented Principal Product Manager to lead key initiatives within our MarTech Capabilities.

As a Principal Product Manager, you will play a key role in shaping the future of Marketing Technology at GEICO.You will be responsible for leading product strategy, driving the development and execution of product roadmaps, and ensuring that our solutions meet the needs of our customers while driving business outcomes. You will drive complex, enterprise-scale product development across critical areas such as Predictive & Dynamic Audience Management, Cross-Channel Expansion, Journey Orchestration. You will collaborate closely with cross-functional teams, including Engineering, Design, Marketing, to deliver high-impact products that drive business growth and customer satisfaction. We are building a world class MarTech Product team at GEICO so that we can enable Marketers to lead with a data driven approach in marketing and help them run high performing campaigns at scale. If you have experience in Product Management building solutions for marketing teams and marketing automation - we are looking for you!

Additionally, you are a builder who thrives in a scrappy ambiguous startup environment yet has deep product experience to build complex products from scratch and scale them up.
 

Job Responsibilities:
 

• Define and articulate the product vision, strategy, and roadmap in alignment with business goals and market opportunities.
• Lead cross-functional teams through the entire product lifecycle, from concept to launch and beyond.
• Defines scalable solutions by deep knowledge of marketer workflow.
• Understand technology concepts and how underlying MarTech product services perform across channels and customer touchpoints.
• Enable AI-powered features that maximizes customer engagement initiatives.
• Conduct market research, competitive analysis, and customer interviews to gather insights and inform product decisions.
• Prioritize features and initiatives based on customer feedback, business impact, and technical feasibility, making trade-off decisions when needed .
• Drive product development efforts, including defining requirements, managing backlog, and ensuring timely delivery of high-quality releases.
• Continuously monitor product performance, analyze metrics, and iterate on features to optimize user experience and business outcomes.
• Identify options and recommendations, working through trade-offs with partners to remove impediments for the team.
• Manage product rollout plan, segmentation, product adoption and opportunities for product promotion.
• Work closely with tech peers and architecture to understand the tradeoffs of technical decisions and lead execution of requirements in an agile fashion by participation in ceremonies.
   

Basic Qualifications:

• Bachelor’s degree or relevant experience equivalent required.
• 10+ years of experience in product management, with a track record of delivering successful products in a fast-paced environment preferably in MarTech, AdTech, CRM or Customer Engagement Platforms.
• Experience in building, using, or improving industry leading Marketing Technology Platforms, Audience Management Platforms and Customer Data Platforms (CDP) e.g. Adobe Experience Cloud (AEP), Adobe Target, MailGun, Braze, Hightouch, MailChimp, Segment, Salesforce Marketing Cloud or equivalent.
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