Sr. Product Marketing Manager (Product Marketing Manager V) - Remote

About Net Health

Belong. Thrive. Make a Difference.

Are you looking for a meaningful and satisfying career where you have endless opportunities to grow and be financially rewarded? Net Health may be the perfect place for you.
A high-growth and profitable company, we help caregivers harness data for human health. We also honor and respect the needs of our Net Health family and staff, which is why we offer a work-from-anywhere environment and unlimited PTO. Our welcoming and collaborative culture paired with progressive benefits makes Net Health the ultimate career home!
As a leading-edge SaaS company in healthcare, we deliver solutions that help patients get better, faster, and live more fulfilling lives. Our software and predictive analytics cover the continuum of care, from hospital-to-home, across various medical specialties. Come join us and start the next chapter of your exciting career while helping others to live better lives.

World-Class Benefits That Reflect Our World-Class Culture.

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JOB OVERVIEW

Join our dynamic marketing team as a Product Marketing Manager, where you will drive market leadership by crafting compelling narratives around our products and spearheading key Go-to-Market (GTM) strategies. You will play a pivotal role in shaping product messaging and positioning, ensuring alignment with customer needs and market trends to increase business growth through strategic sales enablement and market-based program initiatives. Act as a marketing liaison and accountable leader for the Business Unit leadership team on all key marketing activities and campaigns.

RESPONSIBILITIES AND DUTIES

• Develop and maintain an understanding of the dynamics of the markets for the products you manage, including industry trends, competitive dynamics, the buying process, buyer personas, and an ideal customer profile for our products.
• Demonstrates a strong understanding of the aligned product, product features, and key differentiators.
• Develop and own comprehensive product marketing plans, ensuring alignment with Business Unit (BU) strategic goals and in collaboration with Centers of Excellence (COE) cross-functional teams.
• Collaborate with BU product managers and COE product leadership to actively develop and refine TAM, SAM, and SOM, aligning with strategic business goals and market insights.
• Drive the launch of new products and the enhancement of existing offerings, working closely with the business unit (BU) and Center of Excellence (COE) product management and sales teams to ensure successful execution.
• Conduct market analysis to identify trends, customer needs, and competitive landscape.
  • Develop and maintain competitive analyses for product lines, including current product offerings, market penetration and SWOT analysis, to effectively position company products against competition.
  • Responsible for driving the research, planning and executing key initiatives in partnership with aligned BU to achieve improved business results. Examples include win/loss analysis, competitive intelligence, PSAT assessment and market research.
• Develop and refine product positioning and messaging that resonates with target audiences, is value-based with clear ROI and differentiates our products in the market.
• Create persuasive marketing materials, including brochures, presentation templates, ROI calculators and website content. Provide messaging guidance to our customer-facing teams.
• Act as key liaison between the BU’s and other marketing functions to drive key marketing initiatives across the buying journey.
• Influence and inform cross-functional implementation of product marketing strategies within marketing team to ensure cohesive brand messaging across all platforms and business goal attainment.
  • Demand Generation: Coordinate with the demand generation team to integrate product marketing strategies into campaigns, enhancing lead generation and conversion rates.
  • Content Marketing: Partner with content marketers to ensure product messaging is consistently communicated through all content assets, from blogs to white papers.
  • Sales Enablement: Collaborate with sales enablement to de