Sr. Manager, Analytics (Customer Lifecycle & Enterprise)

We are seeking a highly motivated and experienced Manager to lead the newly formed Marketing Analytics team at Vimeo. This critical role will be responsible for building and mentoring a high-performing team of analysts, providing data-driven insights to both Vimeo Enterprise Marketing and Customer Lifecycle Management activities, and significantly impacting the growth of these key business areas. This role requires a unique blend of exceptional analytical skills, proven leadership and mentorship capabilities, experience working with senior executives, high emotional intelligence and assertiveness.

Own the Future of Vimeo Enterprise and Customer Lifecycle: This role offers the rare opportunity to build a marketing analytics function from the ground up, directly influencing how Vimeo Enterprise scales and how we optimize our customer engagement and retention strategies. You will define the vision for marketing analytics, establish data infrastructure and processes, and empower the team to make better decisions.

Top-to-Bottom Data Ownership: You will have top-to-bottom accountability for the entire data pipeline, ensuring data quality, accessibility, and alignment with business needs. As part of a fully resourced data squad, you will have the final word on prioritization of both analytics and data engineering resources, enabling you to drive impactful projects and optimize the data infrastructure for maximum efficiency.

Hybrid/Flex Work Model: To foster collaboration and team engagement, this role requires a hybrid work style with a minimum of two days per week based at our New York City Headquarters (330 West 34th Street).

Key Responsibilities:

• Team Leadership & Mentorship: Recruit, onboard, mentor, and manage a team of marketing analysts, fostering their growth and development. Cultivate a collaborative and high-performing team environment.
• Strategic Analytics: Develop and execute the overall marketing analytics strategy for Vimeo Enterprise and Customer Lifecycle Management, aligning with business objectives and identifying key performance indicators (KPIs).
• Data Infrastructure & Process Development: Collaborate with Marketing Ops and engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and accuracy. Define and implement standardized reporting and analysis processes.
• Enterprise Marketing Analytics: Own the Vimeo Enterprise marketing funnel, define the business logic, and provide actionable insights to drive customer acquisition, engagement, and retention. Analyze marketing campaign performance, identify areas for improvement, and contribute to data-driven strategic planning.
• Customer Lifecycle Analytics: Take ownership of analyzing customer engagement and retention strategies, including email marketing performance. Analyze customer behavior, segment audiences, and provide recommendations for optimizing customer lifecycle campaigns, including email marketing, in-app messaging, and other communication channels.
• Stakeholder Management: Build and maintain strong relationships with senior executive stakeholders across the organization, effectively communicating findings and insights, and influencing strategic decisions. This requires a high degree of EQ and the ability to assertively advocate for data-driven recommendations.
• Cross-Functional Collaboration: Collaborate closely with Marketing, Sales, Product, and Engineering teams to understand business needs, gather requirements, and ensure alignment on analytical priorities.
• Data-Driven Culture: Promote a data-driven culture within the organization by providing training and resources on data analysis and interpretation.

Qualifications:

• Strategic thinker with a proactive approach to identifying and solving complex business challenges.
• Demonstrated ownership and ability to independently drive projects from inception to completion.
• Exceptional analytical skills with expertise in interpreting complex datasets, identifying patterns, and translating business questions into effective analytical solutions.
• 7+ years of experience in marketing/growth analytics, with significant experience in B2B marketing funnels and customer lifecycle management.
• 3+ years of experience as a people manager.
• Proven ability to recruit, manage, and mentor a high-performing team.
• Proven ability to manage relationships with senior executive stakeholders, combined with assertiveness and the ability to challenge the status quo when necessary.
• Candidates