Sr. Product Marketing Specialist (AI & IoT)

OPENTEXT 
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

 

YOUR IMPACT

Product Marketing Manager (PMM) for AI and IoT solutions will drive the go-to-market, communication and content for our customers, prospects and direct sales teams for the OpenText Aviator IoT solution. Reporting to the Director of Product Marketing, this individual will focus on developing value-based messaging for target buying centers and create content, enablement, and programs to drive new customer acquisition and expansion within the customer base. This is a global role responsible for developing and adapting strategies and messages for different regions.

 

Using your experience in B2B product marketing and your understanding of the target personas, in collaboration with the Product Management team, you will develop internal and external content, including value-based messaging, persona cards, product collateral such as solution overviews, data sheets and scripts of explainer videos, thought leadership blogs and business white papers, research studies, webinars, presentations for executives and practitioners. You will be responsible for the campaign content, which includes website and landing page messaging, campaign collaterals, and webinars. Additionally, PMM for AI and IoT solutions will support the enablement of the sales teams within our portals and internal webinars. Finally, social media is a key driver in our demand generation process, and you’ll need to have an active voice in all channels, especially in our blogs and LinkedIn.

 

WHAT THE ROLE OFFERS

• Developing concise, compelling messaging and positioning that emphasizes the business value of OpenText Aviator IoT for target audiences throughout the buying journey.
• Serving as the product evangelist and communicating product value across all internal and external channels, including OpenText executives, sales, media, and industry analysts; presenting at customer and industry events; and on digital channels such as webinars, blogs, and social media.
• Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, and optimizing marketing funnels.
• Creating compelling content to support lead generation, nurture programs, sales and partner enablement, web content and funnel optimization programs (i.e. slide decks, blogs, business white papers, Buyers’ Guides, success stories, videos, and similar.) 
• Ensuring overall sales channel readiness through sales enablement activities.
• Monitoring the competitive landscape to define product positioning that differentiates.
• Maintaining competitive resources such as battle cards, wikis and enablement presentations.
• Identifying and capturing AI and IoT market and competitor trends to support sales and provide input on product direction.
• Planning and execution of quarterly product launches and releases, which may include strategies targeting new customers for OpenText. 
• Aligning with product management to identify capabilities to meet current and emerging customer needs and position OpenText in new markets.

 

WHAT YOU NEED TO SUCCEED

• Significant experience in enterprise software with a focus on AI, IoT and B2B integrations
• Proven track record of success in SaaS Product Marketing
• At least 10 years of professional experience with at least 5 years in a Product Marketing function
• Excellent verbal and written communication skills, a strong content marketer who pays attention to details, an affinity for writing
• Aptitude for technology and the ability to connect technical c