Director, Performance Marketing and Demand Generation

We Breathe Life Into Data

At Komodo Health, our mission is to reduce the global burden of disease. And we believe that smarter use of data is essential to this mission. That’s why we built the Healthcare Map — the industry’s largest, most complete, precise view of the U.S. healthcare system — by combining de-identified, real-world patient data with innovative algorithms and decades of clinical experience. The Healthcare Map serves as our foundation for a powerful suite of software applications, helping us answer healthcare’s most complex questions for our partners. Across the healthcare ecosystem, we’re helping our clients unlock critical insights to track detailed patient behaviors and treatment patterns, identify gaps in care, address unmet patient needs, and reduce the global burden of disease. 

As we pursue these goals, it remains essential to us that we stay grounded in our values: be awesome, seek growth, deliver “wow,” and enjoy the ride. At Komodo, you will be joining a team of ambitious, supportive Dragons with diverse backgrounds but a shared passion to deliver on our mission to reduce the burden of disease — and enjoy the journey along the way.

The Opportunity at Komodo Health:

Komodo Health is seeking a dynamic and experienced Marketing leader to manage our digital marketing initiatives focusing on demand generation, customer renewals/retention, and pipeline growth. The ideal candidate will demonstrate a strong blend of tactical expertise and strategic orientation, with a proven ability to execute marketing strategies that drive results.

As the Director of Performance Marketing and Demand Generation, you will report to the Chief Marketing Officer and play a crucial role in developing and executing our demand generation and growth marketing strategies. Your primary focus will be on driving effective marketing campaigns on a national scale, targeting various segments to attract new customers and nurture existing relationships. This role requires a hands-on approach to digital marketing strategies, including Account Based Marketing (ABM), and a strong ability to collaborate with internal teams and business partners to achieve marketing objectives.

Looking back on your first 12 months at Komodo Health, you will have accomplished…

• Developed and implemented strategic marketing plans to enhance lead generation and customer engagement, that drive  progress towards the company's growth targets
• Lead the development and management of ABM strategies, focusing on creating customized marketing approaches for key accounts and measuring the impact on sales growth
• Maintained strong partnerships with Sales, Business Development, Product, and other internal teams to ensure cohesive messaging and strategic alignment across all marketing channels

These are the essential job duties you will be responsible for …

• Manage the execution of marketing campaigns across various channels, including digital advertising, email marketing, and web optimization, to drive lead generation and customer retention
• Collaborate with Sales and Marketing teams to refine customer and prospect segmentation strategies and develop targeted marketing tactics to support sales objectives
• Provide insights into market trends and customer behavior to inform adjustments in marketing strategies and optimize resource allocation
• Oversee the marketing technology stack in collaboration with Marketing Operations, ensuring tools and technologies are effectively integrated and utilized to maximize marketing performance
• Manage relationships with agencies and third-party service providers to ensure high-quality execution of marketing programs
• Monitor and report on the performance of marketing activities, providing actionable insights to continually refine and improve strategy

What you bring to Komodo Health (required):

• 8+ years of proven experience in digital marketing and demand generation, preferably in a B2B setting, with experience in the healthcare SaaS or analytics sectors highly regarded
• Strong project management and organizational skills with the ability to lead and execute complex marketing projects
• Deep understanding of marketing automation and ABM tools (e.g., Salesforce, Marketo, HubSpot, Google Analytics, Demandbase)
• Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders across various levels of the organization
• Strategic thinker with a strong analytical mindset, capable of turning data into actionable insights
• Team-oriented leader with experience managing and mentoring marketing te