Global Luxury Account Manager, Bulgari, West Coast
Marriott InternationalAbout the role
JOB SUMMARY
The Global Luxury Account Manager is a luxury specialist responsible for providing account management and business development for Bulgari Hotels and Resorts’ most profitable luxury travel agencies in the given geographical area, West Coast North America (US and Canada West Region). This role will also be responsible for managing all market activations with the intent to increase Bulgari brand preference, loyalty, and profitable share from these accounts. In this market, this role will also be responsible for generating new and cultivating existing relationships with a given number of pre-assigned, goaled entertainment accounts affiliated with the music/movie/sports industry.
By applying the principles of strategic account management, this position ensures pull-through of overall business strategies to build long-term relationships between Bulgari Hotels and Resorts and the identified partners. The position will focus on new business development of strategic accounts with potential to sell all Bulgari properties in the portfolio. Specific areas of responsibility include providing key input on the overall strategy for deployed accounts, implementing strategies to position Bulgari as the preferred luxury partner and defend and grow market share in the luxury segment, owning the return on investment (ROI) for their accounts and liaising with Bulgari Hotels and Resorts properties and corporate team around the world to ensure effective pull-through of luxury segment strategies to achieve results. The individual will have a direct reporting relationship to the Director of Global Sales for the Bulgari Hotels and Resorts brand and will work closely with the MILUX GSO leisure team members in the continent.
CANDIDATE PROFILE
Education and Experience Required
- 4-year degree from an accredited university in Business Administration, Marketing, or related major and 3+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance;
OR
- 5+ years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.
- Fluent in English language
Education and Experience Preferred
- Previous luxury leisure experience
- 4 or more years’ experience in sales and marketing, account management
- 5 or more years of hotel industry work experience, demonstrating progressive career growth and a pattern of exceptional performance
- Prior experience in managing entertainment accounts
- Spanish and Portuguese language
- Geographically located in the Los Angeles area
CORE WORK ACTIVITIES
Managing Work, Projects, and Policies
- Supports and understands the organization-wide strategic plan for the luxury segment.
- Establishes a regular communication with the sales managers in charge of this market based on property.
- Interacts and liaises with the MILUX GSO team in the region to streamline and capitalize on efforts and activations.
- Establishes individual account work plans in accordance with the fundamentals of strategic account management, to include account mapping, understanding of all revenue streams and a complete customer relationship plan.
- Identifies opportunities, anticipate challenges, and create competitive breakthrough strategies. Protects and strengthens Bulgari’s competitive advantage by advocating and supporting sound business and sales and marketing decision-making.
- Liaises with relevant cross-discipline groups including the Marriott GSO to resolve partner issues and ensure profitability of the account.
- Champions excellence in business ethics, integrity and build an environment with a high level of morale, motivation, and engagement.
- Understands and recognizes the luxury consumer, their demographics, buying habits, and the ability to provide an effective sales approach that remains relevant and nurtures this consumer, but is also nimble and can quickly adapt to change.
- Maintains complete knowledge of Bulgari’s brand portfolio, both domestically and internationally; develop complete and thorough knowledge of basic hotel facilities related to numbers of rooms and function space, specifically all logistics and amenities that may interest assigned accounts.
- Fully adopts Marriott’s sales system, while maintaining all account relationship information, account business trends, pipeline reporting, and account focused tasks and events.
Maintaining Business Goals
- Achieves and exceeds goals including performance goals,
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