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Senior Professional, Sports Marketing Field Rep Fitness & Yoga Berlin

Nike
Germanyfull_timeVerifiedPosted 8 Dec 2023

About the role

MANAGER, FITNESS & YOGA 
SPORTS MARKETING  

   

WHO WE ARE LOOKING FOR 

We’re looking for a Fitness & Yoga Manager who will bring passion and experience to serving and growing the profiles of our Fitness & Yoga Trainer portfolio. They will manage the execution of local strategies and talent programs in support of Nike’s ambitions in the Fitness & Yoga space. They will be a relationship-oriented problem-solver that will facilitate and manage local Trainer relationships, community events, and collect insights. The candidate should be proactive, collaborative and detail oriented. 

WHAT YOU WILL WORK ON 

If this is you, you’ll be responsible for but not limited to:  

  • Lead and execute the Sports Marketing gender/dimension strategy as it relates to Fitness & Yoga
  • Focus on efforts to seek, sign, serve and manage a diverse portfolio of individual endorsements and partnerships
  • Ensure Sports Marketing assets are leveraged as an integral part of seasonal marketing initiatives, collaborating with Geo Brand to ensure Trainers are supplied with appropriate seasonal product  
  • Leverage and manage Trainer relationships in your city to drive business growth, including executing day-to-day asks of Trainers and ensuring contract terms are upheld 
  • Aligning with Global teams to ensure a consistent approach to managing Trainer relationships, product seeding strategies, and process 
  • Multi-functional key stakeholder engagement: Drive alignment across key dimensions, brand comms, and product. You’ll be a key collaborator who represents Sports Marketing cross-functionally, where you will work with Marketing and Product teams to drive business priorities. 
  • Serve as the product expert and contact for Trainers to garner insights and story tell our key products to help Trainers evangelize our priority products 
  • Acting as subject matter expert to help identify Trainer talent to best serve business needs 
  • Staying the pulse of local Fitness trends, and elevating key Trainer and industry insights 
  • Surfacing new approaches to offer a world class service proposition 

WHO YOU WILL WORK WITH 

You will be supporting the Sports Marketing Directors of Performance and work alongside: Global, Geo and City Sports Marketing teams, as well as Geo Brand and Product teams and other key business partners.  

WHAT YOU BRING  

  • Bachelor's degree or higher in Marketing, Sport/Fitness or combination of relevant education, experience and training. 
  • Minimum of 5 years’ experience in a related field 
  • Strong connections in local Fitness ecosystem and expertise  
  • Expertise and passion for Training and a strong interest in the science behind the 5 facets of fitness (Nutrition, Mindset, Recovery, Sleep, Training) and digital training services 
  • Proven ability to directly manage talent relationships and/or sport partnerships and surface insights to inform brand and business plans in a professional environment 
  • Experience influencing leadership, teams and functional counterparts to drive results in a balanced way, serving our consumers and partners, while engaging and growing our Trainers in a safe and people-first environment 
  • Strong organizational and time management skills and ability to work toward simultaneous deadlines in a fast-paced work environment 
  • Excellent verbal and written communication skills including meeting facilitation and presentation 
  • Passionate about creating opportunities for Fitness & Yoga Trainers 
  • Ability to travel (up to) 40% 

PRIMARY LOCATION 

Berlin,

SCHEDULE  

Full-Time/ Parental leave cover

Parental leave cover

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Company

Nike

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