Marketing coordinator- California State University - Sacramento State

Job Description

We are looking for an enthusiastic Marketing Coordinator to join our Hornet Hospitality team at Sacramento State. The Marketing Coordinator plays a crucial role in supporting key business initiatives, such as: meal plan sales, social media management, and consumer engagement. In this position, you will be responsible for implementing and executing marketing programs that drive business growth, enhance consumer satisfaction, and support client retention. This position reports directly to the Marketing Manager and works closely with various departments to ensure each event has a well-structured marketing campaign.

COMPENSATION: The hourly rate for this position ranges from $24.00 to $24.00, depending on circumstances including an applicant’s skills and qualifications, certain degrees and certifications, prior job experience, market data, and other relevant factors. Additional compensation may include a bonus or commission (if relevant). This is Aramark’s good faith and reasonable estimate of the range of compensation for this position as of the time of posting.

If hired, employee will be in an “at-will position” and Aramark reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time AND FOR ANY REASON, including, BUT NOT LIMITED TO for reasons related to individual performance, Aramark or individual department/team performance, and market factors.

Job Responsibilities

• Plan and execute meal plan sales tabling events and activities around campus to drive revenue
• Measure the effectiveness and sales data for each initiative to help develop action plans that further strengthen our dining program  
• Manage marketing student interns, includes hiring, training, and day to day management
• Create, coordinate, and execute the events calendar in collaboration with the operations team and other marketing team members to engage students
• Collaborates with team members to design needed promotion materials such as brochures, posters, signage, flyers for events or operational needs
• Maintain all social media platforms, including developing and executing innovative content
• Produce high-quality photos and videos to create captivating content, drive brand awareness, and engage audiences, capitalizing on promotions and events
• Manage website content, enhancements, and further development
• Work with the Marketing Manager to identify new marketing opportunities by category, recommend actions, plan projects, estimate costs and manage projects to completion
• Assist in the ongoing development of marketing report for all stakeholders
• Support the planning of an annual marketing plan with strategies and tactics to refine and enhance focus categories and proprietary brands to drive continuous improvement and innovation

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

• Bachelor’s Degree in advertising, communications, marketing, business or relevant field
• At least 1-2 years of event planning or marketing experience supporting public events

• Outstanding knowledge and skills of all social media, experience with Emplifi a plus
• Excellent graphic design and video editing skills, experience with Canva a plus

• Ability to balance multiple projects while meeting demanding deadlines, producing high quality work and projecting a positive attitude
• Strong communication skills with the ability to understand and follow directions effectively
• Strong organization skills and attention to detail
• Willingness to cover events during nights and weekends as needed