Patient Market Development Consultant
MedtronicAbout the role
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the Life
Support development of patient market development programs, initiatives and assets.CAREERS THAT CHANGE LIVES
Come join one of the most exciting growth therapies in MedTech! Renal Denervation (RDN) is an innovative procedure that helps patients lower blood pressure. The technique targets specific nerves near the kidneys that can become overactive and cause high blood pressure, also known as hypertension. High blood pressure is a global epidemic, affecting one-third to one-half of adults. This is a unique opportunity to join a growing team that is responsible for introducing a new therapy with the potential to transform healthcare in the United States. Renal Denervation (RDN) has the potential to be a multibillion-dollar market globally over the next five years. Medtronic is the leader in the RDN field and has achieved FDA approval, which is just the beginning. Come join the US RDN Marketing team for a once-in-a-career opportunity to help bring a novel therapy to US Hypertension (HTN) patients.
We are hiring a Consultant - Patient Experience to be part of our growing patient marketing team as we expand the launch of this novel therapy. We look for leaders at every level who have a clear vision of where we are going and how to get there and are bold inclusive thinkers who create new ideas and bring our best solutions forward to benefit our patients, business partners, and customers.
A DAY IN THE LIFE:
This individual will be responsible for leading patient experience across channels and campaigns for the US market and collaborating with cross-functional teams and external partners to accelerate digital integration efforts. Responsibilities will include:
Collaborate across key internal and external partners including creative, brand, agencies, IT, digital experience, to drive consistency in patient journey, optimize for engaging patient experience, and accelerate best-in-class multichannel digital execution
Lead agency and creative teams in development of assets across channels, including email, SMS, field market development, clinical and more
Manage approval process for patient experience assets in partnership with legal, compliance, health law, reimbursement, and other cross-functional partners
Lead patient marketing communications strategy for shared decision-making, clinical trial marketing, and patient access programs
Own and manage global patient claims matrix with strong understanding of key messages and clinical data to drive consistency and clarity in patient messaging across the consumer team and global expressions.
Lead development of campaign dashboards and optimization recommendations to define effective direct-to-consumer performance
Basic Qualifications: Must Have:
Bachelor's Degree
10+ years of experience in marketing, marketing communications, market development strategy, or program development work with 7+ years of managerial experience
OR
Advanced degree with 8+ years of experience in marketing, marketing communications, market development strategy, or program development work with 7+ years of managerial experience
Nice to Have:
Masters or another Advanced Degree
Digital strategy and execution experience
Experience within an agency, healthcare, or consumer-focused industry with direct-to-consumer experience
Exceptional collaboration and communications skills
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let’s work together to address universal healthcare needs and improve patients’ lives. Help us shape the future.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an
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