Director, Field Marketing & Events - North America

From Fivetran’s founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

 

About the Role

 

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

The Director of Field Marketing & Events, North America is responsible for driving Fivetran brand awareness and demand with data and analytics decision-makers in the enterprise and commercial business segments. This role will support the Fivetran business and sales teams through innovative marketing strategies and execution. You will lead a stellar team of marketers responsible for executing region-specific strategies in North America, driving campaign and event strategy that resonates with customers and prospects and delivers measurable impact. This role requires a strong operational leader with a history of successful partnership with sales leaders, event management expertise, and positive leadership skills

This is a full-time position based out of our Denver, CO or Oakland, CA offices or remotely in the US.

 

What You’ll Do

 

• Partner closely with Sales leadership to ensure alignment on priorities, build and evolve effective marketing plans that meet/exceed pipeline goals.
• Develop and execute customer-driven, regional marketing strategies and programs to increase brand awareness, demand, pipeline, product usage, retention and expansion.
• Work closely with teams across Marketing to formulate and execute launches, integrated campaigns, and account-based marketing plans.
• Lead the teams that own execution for >100 events per year, including Fivetran-hosted events, 3rd party and partner conferences, field and executive events. Ensure seamless execution from concept to post-event analysis.
• Align with the Account-Based Marketing team, responsible for 1:1 and 1:few programs targeting strategic and enterprise customers and prospects.
• Closely monitor KPIs and metrics to measure program effectiveness. Analyze data to optimize programs and demonstrate ROI to senior management.
• Collaborate closely with Product Marketing to develop relevant messaging, positioning, and region-specific content plans.
• Manage budgets effectively, ensuring resources are allocated efficiently to maximize ROI.
• Build and maintain relationships with vendors, agencies, and strategic partners to enhance execution and maximize sponsorship opportunities.
• Hire and coach top talent. Recruit, train, and motivate a dynamic organization of marketing leaders and individual contributors, empowering them with the skills to meet and exceed KPIs.

 

Skills We’re Looking For

 

• 10+ years of Marketing leadership experience with a focus on partnering with regional Sales leaders to drive pipeline.
• 5+ years experience managing a team of 3+ members.
• Experience working for technology companies selling to global enterprises.
• Track record of designing and executing high-performing, integrated marketing campaigns that drive pipeline growth with senior executive audiences.
• Deep understanding of event operations, agency management and industry standards for events targeting the enterprise segment.
• Ability to use data and analytics to drive decision-making as well as a consistent track record of delivering against pipeline targets.
• Experience fostering a high-performance team culture.

 

Bonus Skills​

 

• Experience in data integration or cloud based data storage industry a plus.

The pay range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the target position and level. Our pay ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The pay range is subject to change and may be modified in the future. Your recruiter can share more about the specific pay range for your location during the hiring process.