Director of Marketing & Communications

 

 

Job ID:  504119

 

Ash Grove Cement, a CRH company, provides Portland and masonry cements to help build the foundation and infrastructure for the world around us.  We ship millions of tons of cement from our plants and network of terminals located across North America. When you work for Ash Grove, you are connecting to something bigger. We stand together to reinvent the way our world is built. Join our team and help Ash Grove build America.

 

At Ash Grove Cement, people are our first priority. We offer a complete benefits package and opportunities for your continued growth and development! 

 

Summary: 

 

The Director of Marketing & Communications oversees all internal and external communications across the organization, works in close collaboration with senior leadership to develop and execute a comprehensive marketing and communications strategy. This position understands the unique value proposition of the Cement business, and ensures successful marketing and branding focus of company initiatives that support the strategic objectives around our transformation to a Binder company. The position advances the business strategy and ensures that significant corporate developments are effectively communicated to all stakeholders, including employees, media, commercial, and other key audiences. The Director of Marketing & Communications will uphold a strong presence across the Cement operations, traveling to various plants and offices throughout the U.S. and Canada to ensure consistent and effective corporate messaging while collaborating with a matrixed communications network. This position requires a strategic thinker with the ability to navigate complex communications challenges, delivering impactful messaging that supports business goals and enhances the company’s reputation.

 

What you’ll be contributing:

 

• Promote and follow all plant safety guidelines. 
• Develops and implements a marketing and communications strategy for the company that is aligned with the company's objectives that strengthens the company’s brand identity across key stakeholder audiences
• Works with external stakeholders to recognize external communication opportunities, creating solutions that will drive company strategies.
• Develops and implements brand awareness to drive the transformation the company from a manufacturer to a Binder company.
• Works closely with internal stakeholders at all levels to understand their internal communication needs, provide advice on communications approaches, develops plans, and implement tactics.
• Distills and synthesizes information from multiple sources making them appropriate for targeted stakeholders.
• Coordinates the preparation and delivery of all aspects of video content (planning and coordination, scriptwriting, etc.) and creates brand awareness.
• Identifies challenges and emerging issues faced by the sector and organization.
• Architects and implements a brand strategy for the company, with the brand value proposition and building brand affinity internally and externally; ensures all deliverables meet corporate brand identity and communications guidelines.
• Develops materials that will help promote the company's unique brand as a company.
• Works with commercial and customer solutions teams to develop materials that will support the promotion of new products and enhance go-to-market strategies
• Curates content and increases audience engagement on the organization’s social media channels
• Serves as lead point person on media interactions that help promote and/or impact the organization and actively cultivates and manages press relationships to ensure coverage of issues of strategic importance to the sector, programs, special events, public announcements, and other projects.
• Strengthens the impact and effectiveness of existing communications platforms and create new and innovative communication delivery tactics to maximize messaging impact.
• Serves as the primary point of contact for all media engagements, promoting the organization and its activities.
• Cultivates and manages relationships acti