Director, Sales Enablement

About CData Software, Inc.

At CData, we believe data should work for people—and that starts with the team building the technology behind it. In a world where data is increasingly complex and distributed, we’re helping organizations bring clarity and connection through real-time data integration. Our products make it easier to access and work with data anywhere, empowering teams to focus on innovation instead of infrastructure.

More than 10,000 organizations worldwide rely on CData to power their most important business decisions. Behind that impact is a global team of passionate problem-solvers, engineers, and innovators who are redefining what’s possible in data connectivity.

Headquartered in Chapel Hill, North Carolina, CData has over 500 team members, with offices in North America, Europe, and Asia. We take pride not just in what we build, but in how we build it: together, with curiosity, creativity, and a shared drive to push boundaries.

Our AI Promise

As we look ahead, AI has become a central pillar of what we do. CData is evolving to be AI-native: we’re embedding advanced AI tools into our platform, including semantic layers that let the business side and technical side speak the same language, AI connectivity that enables real-time access to data from across your enterprise, and user-friendly, governed ways for teams to ask and act on business questions with conversational tools and intelligent agents.

If you want to work somewhere where your engineering, data, or product work directly enables organizations to turn ambiguous, siloed data into trusted intelligence—and where AI is not just hype, but deeply woven into our mission—CData is the place for you.

The Director of Sales Enablement reports to the Chief Revenue Officer (CRO) and is responsible for leading the sales enablement function at CData, including scaling programs and team capacity as the business grows. This role owns enablement strategy and execution across all commercial roles, including Sales, BDR/SDR, and Pre-Sales teams, with the objective of improving rep productivity, consistency, and revenue outcomes.

As a senior leader within the revenue organization, the Director of Sales Enablement partners closely with Sales leadership, Product Management, Product Marketing, Revenue Operations, and Executive Leadership to ensure enablement programs are aligned with go-to-market strategy, sales motions, and business priorities. This role carries clear accountability for impacting new bookings and overall sales effectiveness and is expected to evolve enablement from foundational programs into a scalable, measurable, and strategic capability.

Location(s): US Remote

Key Duties & Responsibilities:

Responsibilities include but are not limited to:

• Define and lead the overall sales and revenue enablement strategy, ensuring alignment with company growth objectives, revenue goals, and evolving sales motions
• Lead, evolve, and scale the CData sales enablement function, expanding programs, capabilities, and impact in alignment with revenue growth
• Own and operate the Sales Readiness and Revenue Enablement platform (Mindtickle) as the system of record for enablement content, training, certifications, and readiness measurement
• Design, deliver, and continuously improve onboarding, ongoing training, certification, and continuous learning programs for Sales, BDR/SDR, and Pre-Sales teams, accelerating ramp time and time-to-productivity
• Establish and enforce certification standards across products, messaging, and sales methodologies (e.g., SPICED), ensuring consistent execution and readiness across all customer-facing roles
• Lead enablement content strategy, including playbooks, messaging frameworks, competitive intelligence, and role-based guidance delivered contextually across the sales cycle
• Operationalize enablement programs across Salesforce and the broader sales tech stack, ensuring consistency, visibility, adoption, and scalability
• Partner closely with Sales leadership to identify skill gaps, performance drivers, and behavior changes required to improve pipeline creation, conversion, and bookings
• Reinforce sustained behavior change through continuous learning and coaching, working with frontline managers to embed enablement into daily execution
• Define, track, and report on sales effectiveness and enablement analytics, including readiness, content usage, skill gaps, and the impact of enablement on pipeline, win rates, and quota attainm