Senior Content Marketing Manager

CaptivateIQ is transforming the way companies plan, manage, and optimize sales performance. We started by revolutionizing incentive compensation management, and now we're expanding our platform to solve broader sales planning challenges. Recognized by industry analysts like Forrester and G2 and backed by top-tier investors, including Sequoia, ICONIQ and Accel, we empower high-growth companies like Netflix, Figma and Stripe with the flexibility and insights needed to drive revenue performance.
Join a talented, fast-growing team committed to solving some of the most complex and impactful problems in sales performance management.
About the RoleWe’re looking for a highly strategic Senior Content Marketing Manager to own the complete lifecycle of our content:  strategy, execution, and distribution. In this role, you will be the architect of our market point of view, developing a high-velocity distribution engine across social and owned channels, and orchestrating a high‑impact editorial and social calendar that directly fuels awareness, engagement, and pipeline for the business. You’ll collaborate closely with customers, SMEs, and cross‑functional partners to craft differentiated narratives for RevOps, Sales, and Finance audiences. 
Job LocationThe candidate selected for this opportunity must reside near one of the following locations:
Hybrid (in-office 3 days per week)- Austin, TX
Remote- Raleigh, NC- Nashville, TN- Toronto, Canada

Responsibilities

• Build and continuously evolve a company‑wide content strategy aligned to growth priorities, target segments, and the buyer journey, translating strategy into clear editorial roadmaps and channel plans.
• Own and manage integrated content and social calendars, ensuring the right mix of campaigns, thought leadership, product narratives, customer stories, and lifecycle content are planned, produced, and shipped on time.
• Own the organic brand awareness motion via social: define content pillars and social voice, executive social and employee advocacy programs, channel‑specific formats, and trend/reactive content guidelines.
• Partner with customers and subject matter experts (SMEs) to develop unique points of view on the market, shaping signature assets such as category narratives, executive bylines, long‑form guides, research reports, and event keynotes.
• Lead the development of cornerstone content and atomize it across blog, social, newsletter, sales enablement, webinars, video, podcasts, and field events to maximize reach and ROI.
• Establish an editorial governance model including voice and tone, messaging guardrails, briefing templates, and QA standards to ensure clarity, consistency, and brand integrity.
• Collaborate with Product Marketing, Growth, Comms, Field, and Sales to align content with launches, demand programs, events, and enablement needs, setting clear briefs and success metrics.
• Use SEO and audience insights to inform topics and formats, build content clusters, and improve discoverability and conversion across web and owned channels.
• Instrument content analytics and reporting (traffic, engagement, SERP, backlinks, MQLs, influenced pipeline, social share of voice), translating insights into an experimentation roadmap.
• Coordinate external partners (agencies and freelancers) with clear briefs, SLAs, and editorial standards to scale production as needed.
• Drive operational excellence across intake, prioritization, production workflows, and reviews, improving speed‑to‑publish and content quality.

Requirements

• 7–10 years of B2B content experience with a track record of building programs that drive measurable impact across awareness and demand.
• Deep experience collaborating with executives, customers, and SMEs to produce differentiated market-shaping thought leadership and category narratives.
• Proven ownership of organic social strategies: channel planning, voice development, executive social, employee advocacy, and social listening/engagement.
• Strong editorial judgment and storytelling skills with the ability to translate complex concepts into simple, compelling narratives.
• Proficiency with SEO, content analytics, and experimentation to prioritize topics, optimize distribution, and demonstrate ROI.
• Hands‑on writing and editing skills across long‑form, short‑form, and multimedia formats; comfortable giving and receiving editorial feedback.
• Experience coordinating external partners and vendors, including budgeting and capacity planning for outsourced work.
• Familiarity with tools such as CMS platforms, SEO suites, analytics, social scheduling and listening, project management, and marketing automation.
• Bonus: Experience in B2B SaaS for