Vans: Senior Manager, eCommerce Strategy

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

Vans: Senior Manager, eCommerce Strategy

We are seeking a Senior Manager, eCommerce Strategy to lead both short-term and long-term growth and innovation initiatives across our eCommerce ecosystem. This role will guide the strategic roadmap for digital experience, identify emerging opportunities, and drive cross-functional alignment to shape the future of vans.com. The Senior Manager, eCommerce Strategy will report directly into the Head of eCommerce for Vans Americas. This is a hybrid role (3 days/week in our Costa Mesa, CA HQ).

Let’s break down that day-in-the-life a bit more.

• Define and drive short-term and long-term digital strategy across the digital and omni consumer experience, eCommerce capabilities, operational models, and new revenue opportunities
• Identify emerging technologies, consumer trends, and industry shifts to influence the future roadmap
• Evaluate and prioritize opportunities/ initiatives based on impact, feasibility, and business value
• Build data-backed business cases, conduct market research, and competitive benchmarking to support strategic decision making and actionable plans for eCommerce Team to deliver
• Partner closely with Consumer Insights, eCommerce Team, Merchandising, Marketing, Omnichannel and Analytics teams to bring initiatives to life
• Create frameworks, processes, and governance models that enable ongoing innovation

What success looks like:  

• Develop strong cross functional partnerships
• Ability to simplify complex ideas and tell a persuasive story to all levels of leadership
• Effectively influence partner teams to achieve key milestones
• Build a robust, yet flexible long-term vision for vans.com, in partnership with key stakeholders, which ties back to in-season initiatives

 

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 7+ years of experience in strategy, digital innovation, or eCommerce consulting

The foundation skills you will need in this position are:

• Strong understanding of eCommerce business models, digital customer journeys, and omnichannel experience

• Proven ability to translate ambiguity into structured strategy and clear business recommendations

• Strong analytical/ modeling skills and comfort with data-driven decision making

• Robust communication skills, with the ability to simplify complex ideas and tell a persuasive story

• Strong project management skills and familiarity with agile methodologies

• Familiarity with eCommerce technology

Now WE have a question for YOU.

Are you in?

Hiring Range:

$109,296.00 USD - $136,620.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on