VP, Marketing, WLS-TV

Job Posting Title:

VP, Marketing, WLS-TV

Req ID:

10092365

Job Description:

We are seeking a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime.  Reporting to the President and General Manager of WLS-TV, this executive will manage the station’s brand on all platforms and produce brand appropriate original content. This position requires expertise in data-focused, audience-based brand development and design, content creation and social media marketing, as well as experience in social listening, sales promotions, and influencer marketing.

What Will You Do:

• Manage the ABC7 brand on all platforms (on-air, online, mobile, etc.) through the development and execution of innovative creative and marketing campaigns.
• Leverage research and real time data analytics to launch timely social media campaigns that grow audience engagement with and emotional connection to the ABC7 brand, content and talent.
• Oversee the creative development and production of live event, original series and select short-form programming.
• Manage the station’s off-channel media budget and media buying agency.
• Grow the brand identity and relevance of ABC7 by developing and creating original, emotionally impactful content and touch points for our audiences

Required Qualifications and Skills:

• A demonstrated track record of managing the creative expression of a media brand on and off-air.

• Experience with, or deep understanding of, brand management across digital platforms (online, mobile, etc.), including social media.
• A strong understanding of how to use research and data analytics tools to drive audience engagement and media buying on all platforms.
• Experience supervising the development and production of live event and series programming.
• Excellent management skills and an ability to inspire a creative, positive, supportive, and encouraging work environment.

Preferred Qualifications:

• Experience working in the marketing and/or programming department at a local broadcast station.
• Experience producing original content that integrates sponsors and advertisers.

Additional Information:

• This role is considered on-site, which means the employee will work from a Company designated location on an ongoing basis.
• Reporting Location – Chicago, IL

Job Posting Segment:

Disney Networks

Job Posting Primary Business:

Disney Networks All

Primary Job Posting Category:

Marketing Strategy

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Chicago, IL, USA

Alternate City, State, Region, Postal Code:

Date Posted:

2024-06-06