Social Media and Education Coordinator

TOURISM/SPORTS MARKETING DIVISION - SOCIAL MEDIA AND EDUCATION COORDINATOR 

PG 16/$53,892 - $78,124 ANNUALLY 

NON-EXEMPT 
 

Employee Benefits

• Direct Deposit, Bi-Weekly Pay Checks
• Medical, Dental, Vision
• Life Insurance
• FRS Retirement
• 10 Paid Holidays
• Paid Time Off
• Tuition Reimbursement
• Education Incentives
• Deferred Compensation Plan
• Wellness Incentives
• Employee Assistance Program (EAP)
• Free Employee Gym
• Free Employee Health Clinic

Must be able to perform the essential functions of the position, with or without reasonable accommodation. Essential functions and job-related requirements, including physical and cognitive demands, are described below.  This job description outlines the general scope of duties and responsibilities and is not intended to be an exhaustive list of all tasks that may be assigned. 

MAJOR FUNCTION

Implement Polk County Tourism and Sports Marketing’s (PCTSM) social media, content and digital strategies that drive engagement with the Visit Central Florida brand and stakeholders through real time interaction, engagement and social media monitoring. This position will also manage in-house creative development and graphic design, including print and electronic marketing materials and campaigns. The successful candidate will have a strong working knowledge of the current social media landscape and have a passion for content development, including but not limited to video, writing and photography

ILLUSTRATIVE DUTIES

• Maintains and manages all PCTSM social media accounts (Facebook, Twitter, Instagram and Pinterest). This includes posting, monitoring and reporting performance analysis and metrics.

• Manages editorial calendars and regularly creates blog posts to create interest and awareness for special events throughout Polk County. This includes covering and promoting the opening of new attractors, restaurants and shopping opportunities. The purpose of this content is to drive traffic to PCTSM’s websites, create engagement with the visitor and ultimately influence their planning process to increase the chances that they will select Polk County as their vacation destination.

• Assists in the implementation and promotion of digital campaigns with consumers to promote attractions, dining, and special events and measures the effectiveness of campaigns.

• Independently drafts, prepares, proofreads, types and posts stories or information on all PCTSM websites and social media outlets.

• Assists with coordination and implementation of tourism and sports marketing special events (currently more than 240 annually).

• Engages PCTSM’s online community and proactively responds to brand related conversations to build personal relationships and credibility for PCTSM brands and key stakeholders. Utilizes social media monitoring tools to understand current conversations and how they can create new engagement opportunities. Monitors ongoing social and cultural conversation to identify and implement “real time” opportunities to promote Polk County as a tourism destination across all social media platforms.

• Works with partners to develop and execute social media campaigns and event promotion.

• Attends tourism and sports marketing related events throughout the county to create social media and web content.

• Works cross functionally with PR, sales and events teams to develop social media campaigns and ideas.

• Develops monthly creative content through PCTSM’s blogs that will also funnel content to social media accounts, which drive engagement and time on site metrics for PCTSM websites.

• Plans, creates and implements editorial content calendars across Pinterest, Facebook, Twitter, YouTube, Instagram & LinkedIn.

• Plans, creates and executes paid advertising campaigns across Pinterest, Facebook, Twitter, YouTube, Instagram & LinkedIn in coordination with PCTSM’s overall advertising plan. This includes ma