Senior Manager Paid Social - TikTok

The Opportunity

The Sr Manager, Paid Social has an overall responsibility for developing social media strategies for the brand.  Keeping brand and values in mind, this individual will be accountable for developing the strategic framework, partnerships, and positioning for established forms of social media.

This position is hybrid and based out of West Chester, PA. Must be able to be in office ~6 times a month.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. We offer an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. QVC reaches more than 200 million homes worldwide via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.

Your Impact

• Manages the identification and pursuit of business opportunities for social media channels, with primary goal of profitably driving followers, engagement, reach and viewership and supporting business priorities.

• Partners with a variety of different departments (most notably, Talent, eCommerce, Programming, Merchandising, Customer Service) to identify ways to enhance the customer experience with the primary goal of driving customer engagement and retention, and secondary goal of driving brand awareness and new customers / followers.

• Works cross functionally with the teams that execute the following:

• Social deployment strategy and planning for ALL organic outbound posts and live streams and show simulcasts.

• Customer engagement and interaction and direct responses to customer interactions.

• Category strategies and posts on all platforms.

• Host strategies and posts on all platforms and channels.

• Brand strategies and posts on all platforms and channels.

• Develops KPI goals by program and ensure alignment with business goals. Develops and enhances process to work across teams to help integrate social media and marketing into other relevant departments throughout the organization. Ensure partnership with Analytics, Consumer Insights and social vendors to analyze and optimize performance by channel

• Builds an effective team through 1:1’s, coaching, mentoring, on-going feedback, etc.

• Oversees coordination with relevant internal and external teams to ensure integration between the technical infrastructure of our business and the needs of social media as we expand current capabilities and customer experiences.

• Provides clear strategic vision to the organization and vendor community as it relates to the role they play in driving results across our social platforms and guidance around proper usages with respect to ethics and compliance as well as best practices.

What You Bring

• 8+ years within social media space with experience in executing successful social media campaigns that boost brand visibility and engagement, along with expertise in developing and implementing creative ideas and concepts.
• Extensive experience in managing various social media platforms, encompassing content creation, scheduling, and engagement strategies. Skilled in overseeing budgets for social media initiatives, including paid advertising effort
• Education: Bachelor’s Degree in Marketing, Advertising, Communications or related field, preferred

If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working w