Director, Sales Enablement

TextUs is the leading conversational messaging platform for mobile-first customer interactions. We improve business outcomes by allowing organizations to have amazing, message-based conversations with their prospects, customers, and employees across their entire journey with the organization.

OVERVIEW

We are seeking an experienced and strategic Director of Sales Enablement to lead the charge in maximizing the efficiency and revenue potential of our Sales department. The ideal candidate possesses a deep understanding of sales processes, excellent communication and training skills, and the ability to develop and implement effective sales enablement programs. This role is crucial in equipping our sales teams with the tools, knowledge, and resources they need to excel in their roles and drive revenue growth.

CORE RESPONSIBILITIES

• Develop and implement a comprehensive sales enablement strategy that aligns with the company's sales objectives and growth targets.
• Create, deliver, and maintain sales training programs that cover product knowledge, sales techniques, objection handling, and other essential skills.
• Continuously evaluate and update training materials to ensure they remain current and effective.
• Work closely with the Sales and other Go to Market teams to streamline and improve the sales processes, identifying areas for efficiency gains and revenue enhancement.
• Collaborate with marketing and product teams to develop and maintain sales collateral, tools, and resources that enable the sales team to sell effectively.
• Evaluate, implement, and manage sales technology tools (e.g., CRM, sales analytics) to support sales operations, tracking, and reporting.
• Ensure clear communication and alignment between Sales and other departments, particularly marketing and product development, to facilitate a seamless flow of information and resources.
• Develop and monitor key performance indicators (KPIs) to measure the effectiveness of sales enablement initiatives, making data-driven adjustments as needed.
• Continuously assess and improve the sales enablement program based on feedback, market changes, and industry best practices.
• Work directly with Marketing to ensure consistent and comprehensive campaigns with key by Marketing, BDRs, AEs, Channel Sales, and Account Management
• Conduct thorough analysis of individual seller performance, including sales metrics, pipeline management, win/loss analysis, and customer feedback. Identify specific performance challenges, skill gaps, and areas for improvement.
• Curate and recommend relevant enablement content, training materials, playbooks, and resources to support the enablement plans. Identify or develop specialized content that addresses specific performance challenges and provides practical guidance for sellers.
• Provide one-on-one coaching and skill development sessions to sellers. Conduct role-playing exercises, sales scenario simulations, and constructive feedback sessions to enhance selling techniques, objection handling, negotiation skills, and overall sales performance.
• Establish metrics and evaluation methods to track and measure the impact of enablement plans. Monitor the progress and effectiveness of the plans, and make adjustments as necessary. Provide regular performance updates and reports to sales leadership and stakeholders.
• Collaborate with sales leadership, sales operations, and cross-functional teams to ensure alignment between enablement plans and overall sales strategies. Communicate and coordinate with relevant stakeholders to ensure seamless implementation and execution of enablement initiatives.

WHO YOU ARE

• Bachelor's degree in business, marketing, or a related field (MBA preferred).
• Proven experience in sales enablement, sales operations, or related roles, with a minimum of 5 years in a leadership position.
• Strong knowledge of sales processes, strategies, and tools.
• Exceptional communication and presentation skills.
• Proficiency in sales enablement technologies, CRM, and analytics tools.
• Ability to lead and inspire a team, fostering a culture of continuous learning and improvement.
• Analytical and data-driven mindset with the ability to make informed decisions based on metrics and KPIs.
• Creative problem-solving skills and a results-oriented approach.
• Sales experience

EMPLOYMENT DETAILS

• Job Type: Full Time
• Compensation Range: $130,000 - $150,000
• Location: Remote (US) / Headquartered in Denver, CO
• Target Start Date: 4 weeks from offer date
• # hires for this role: 1