Assoc. Content Marketing Manager

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Job Overview
This Mint Mobile role supports increasing organic traffic, engagement, and conversions through content marketing efforts and optimizations. It involves researching, strategizing and creating acquisition site content (e.g. blog articles, FAQs, landing pages, video content) using SEO guidelines and data-driven insights. The role collaborates cross-functionally with media, product, technology, creative teams, and external partners. Success is measured by performance metrics, competitive analysis, and the ability to translate data into actionable recommendations. The work impacts organizational visibility and customer acquisition.

Job Responsibilities:

• With the acquisition content & web team, ideate, strategize and implement content creation based on business needs, content objectives, industry trends and keyword research.

• Implement and lead organic search improvements on the blog to increase traffic and engagement.

• Collaborate with cross-functional teams to develop and implement keyword research, content strategy, and on-page SEO tactics.

• Analyze search behavior trends and driven data to find opportunities for SEO optimization.

• Develop and maintain reporting and data visualizations to support business decisions and performance tracking.

• Also responsible for other duties/projects as assigned by business management as needed.

• Education and Work Experience:

• Bachelor's Degree plus 2 years of related work experience OR combination of education and experience deemed equivalent (Required)

• Acceptable areas of study include Business, Marketing or related field (Preferred)

• 2-4 years SEO and analytics experience (Preferred)

Knowledge, Skills and Abilities:

• Marketing Solid understanding of performance marketing, conversion, and customer acquisition and retention principles (Required)

• Project Management Solid understanding of performance marketing, conversion, and customer acquisition and retention principles (Required)

• Data Analysis Data-driven, analytical, test-and-learn attitude (Required)

• Analytical Review Strong Analytical skills to measure, lead, analyze and report on KPIs (Required)

• Google Analytics Experience with Adobe Analytics, Google Analytics, or similar (Required)

• Adobe Experience with Adobe Analytics, Google Analytics, or similar (Required)

• Search Engine Optimization (SEO) Intermediate knowledge of SEO tools (e.g. Screaming Frog, STAT, Botify, etc.) (Required)

• Digital Media Foundational knowledge of paid media a plus (Required)

Licenses and Certifications:

• At least 18 years of age
• Legally authorized to work in the United States

Travel:
Travel Required (Yes/No): No

DOT Regulated:
DOT Regulated Position (Yes/No): No
Safety Sensitive Position (Yes/No): No

Base Pay Range: $57,300 - $103,400

Corporate Bonus Target: 10%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate’s actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range.

At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee’s eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, https://paylookup.t-mobile.com/paylookup?reqID=REQ353193&paradox=1

At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. W