Senior Marketing Manager – Interactive Platform

Job Description

Can you envision leading innovative marketing strategies for a global brand? Are you ready to enhance engagement across LEGO's Interactive Platform?

As a Senior Marketing Manager, you'll drive strategic initiatives that elevate brand visibility across multiple franchises!

This is a position based in Billund - alternatively Copenhagen. No relocation assistance is offered for this position.

Core Responsibilities

As our new Senior Marketing Manager, you'll lead efforts to enhance LEGO®’s Interactive Platform by:

• Developing and leading cross-franchise campaign strategies aligned with strategic goals.

• Managing campaign resources, including budget planning and team coordination.

• Overseeing the creation and delivery of consistent, high-quality marketing assets.

• Collaborating with franchise teams and our LEGO Agency for seamless integration.

• Analyzing campaign performance to optimize strategies and improve return on investment.

• Driving innovation using data-driven insights and telemetry from the platform.

Play your part in our team succeeding

The Team:

The Interactive Platform Marketing Team drives some our most innovative play platforms, blending creativity, consumer insights, and cross-functional collaboration. You will be part of a passionate team that values curiosity, co-creation, and a deep commitment to delivering exceptional play experiences. Your role supports the broader organization by ensuring our product storytelling, positioning, and go-to-market execution are consistent and impactful.

The Role:

Lead the development and execution of cross-franchise marketing campaigns for the LEGO Interactive Play Platform, driving strategic initiatives that improve brand visibility and engagement across multiple franchises.

Do you have what it takes?

• Extensive experience in marketing, with a proven track record in leading complex, integrated campaigns across multiple markets.

• Exceptional organizational skills and attention to detail, capable of managing multiple projects simultaneously.

• Ability to work collaboratively with diverse teams and partners, encouraging alignment and synergy.

• Proficiency in analyzing campaign performance and deriving actionable insights to improve marketing effectiveness.

• Creative thinking and problem-solving skills to innovate and adapt marketing strategies in a dynamic environment.

Nice to have:

• Experience in the toy or entertainment industry, particularly with interactive or digital products.

• Familiarity with LEGO's operating model and strategic initiatives.

• Understanding of global marketing trends and the ability to apply them to franchise-specific contexts.

• Strong understanding of the LEGO brand and its strategic goals, particularly in relation to cross-franchise initiatives.

Build your career brick by brick at the LEGO Group.

"In this role, you get to transform bold ideas into real experiences—shaping the future of play while collaborating with teams who believe imagination drives innovation!"

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspir