Global Senior Digital Marketing Performance Expert

<p>Want to join a fast-moving company, among hard-working and convivial teams to monitor and achieve higher efficiency and effectiveness of our digital marketing campaigns, investments, and efforts ? We are looking for a Global Senior Digital Marketing Performance Expert ! You will be based at The Island, our office in central Paris. </p><p></p><p><u>You will be in charge of</u></p><p>Within the Global Consumer Journey team and reporting to the Head of CX and Consumer Data, the Global Senior Digital Marketing Performance Expert will be a key driver of our marketing performance acceleration and in close support of Pernod Ricard affiliates (Management Entities, Markets and Brand Companies).</p><p></p><p>It’s a highly dynamic and challenging role with plenty of opportunity to make a mark and contribute to the digital marketing acceleration and transformation roadmap at Pernod Ricard.</p><p></p><p><u>Your key missions</u></p><p>DEFINE AND MONITOR COMMON DIGITAL MARKETING OBJECTIVES (CDMO)</p><ul><li>Design the annual common digital marketing objectives for all PR affiliates (Markets and Brand companies) giving global direction and priorities in line with the group digital roadmap</li><li>Measure the results quarterly and provide strong insights and guidelines to improve through in-depth analytics across all topics</li><li>Be a transversal digital expert on all CDMO topics by working closely with each subject matter expert to drive overarching success and acceleration across the group</li></ul><p></p><p>DRIVE PERFORMANCE MARKETING</p><ul><li>Monitor accurately the success and business impact of digital marketing initiatives<ul><li>Analysis of digital marketing campaigns </li><li>Analysis of our group Digital Use Cases</li><li>Monitor the CRM, Web, Online Media performance</li><li>Analysis of omnichannel consumer path </li><li>Development of measurement framework</li></ul></li><li>Organize specific digital performance reviews with the digital community</li><li>Support the evolution of Group Marketing Reporting tools:<ul><li>Creation of automated reporting and omnichannel analysis dashboards</li><li>Maintenance and evolution of the group CRM Dashboard</li><li>Evolution of Website &amp; Online Media Reporting tools</li></ul></li></ul><p></p><p>DRIVE CONSISTENT AND IMPACTFUL CONSUMER ACTIVATION MAPPING </p><ul><li>Design a global Consumer Activation Map template for Brand and Market companies that will help drive better alignment for campaign development and best-in-class campaign execution with a clear consumer journey.</li><li>Embed and upskill brand and market companies on the template and process to deliver global consistency and standardisation</li><li>Support affiliates in the delivery of their consumer activation maps, gather feedback and continuously look to improve and optimise approach</li></ul><p></p><p>ANIMATE AND UPSKILL THE DIGITAL &amp; WIDER MARKETING COMMUNITY</p><ul><li>Upskill the marketing organization with a performance mindset and the use of data driven marketing </li><li>Identify and provide recommendations, best practices to improve marketing performance</li><li>Support Brands and Markets in the advanced use of data driven marketing</li><li>Coordinate and communicate regularly with the affiliates</li></ul><p></p><p>Those responsibilities will strongly participate to strategic objectives of the wider team: </p><p>We champion the moments that drive our consumers closer to our brands by</p><p>1. Reach and Recruit relevant audiences</p><p>2. Build impactful brand experiences through content </p><p>3. Fuel our activations with consumer data </p><p></p><p><u>Your scope</u></p><ul><li>Key internal stakeholders: HQ Global Marketing team; Management Entities; Affiliates (Brand &amp; Market Companies) marketing teams; HQ Tech Solutions, Legal/DPO, Consumer Insights</li><li>Key external stakeholders: digital agencies; martech providers; expert consultants</li><li>Geography: 100% International</li><li>Travel required: 10%, as needed</li></ul><p></p><p><u>If you recognize yourself in the description below, don’t wait to apply!</u></p><ul><li>You have at least 5 years’ experience in marketing analytics on digital marketing and/or media functions in an international environment.</li><li>You hold a master’s degree in marketing or business.</li><li>Strong experience in web and analytical tools (using, analyzing and potentially configuring, implementing): Google Analytics, Google Tag Manager, CMS (e.g. WordPress), Search Tools as SEMrush, reporting BI</li><li>Advanced Excel and proven data interpretation skills.</li><li>Understanding of key martech tools in:  CRM (Salesforce Marketing Cloud), Social/Media (FB Manager, Programmatic, Ad verification, Search, Social Listening tool…)</li><li>You are fluent in English, both written and verbally. French and other languages advantageous.</li><li>You have strong business and results-driven mindset and you are pragmatic, rational and curious, with a strong appetite for