We offer:

The Global Brand Experiential Marketing Manager plays a key role in supporting, shaping and activating consistent brand experiences across Dematic’s global in-person and virtual touchpoints. Working at the intersection of brand storytelling and customer experience, this role ensures our events, digital activations and branded environments reflect our brand strategy and deliver value across the Customer Journey 

Reporting to the Global Brand Communication & Experiential Lead, you will collaborate closely with regional marketing teams, the Global Brand, Content, Creative and Digital teams, subject-matter experts and the KION Group brand family (e.g., Linde MH, STILL, Baoli) to help ensure consistent messaging, support global and regional events, and contribute to the planning and rollout of key experiential initiatives. 

You will support the development and harmonization of branded environments, digital experiences (such as virtual tech tours or VR hubs), and global campaigns – with a clear focus on delivering brand-consistent, scalable and relevant experiences. 

This role is not focused on day-to-day operational event management, but it does require hands-on support for regional stakeholders, close alignment with content and messaging strategy, and a strong understanding of both physical and digital experience formats. 

 
 
Job Description: 

• Lead the Global Experiential Strategy and Plan 
  Develop and execute a holistic experiential marketing plan aligned to Dematic’s brand positioning and value propositions. 

• Create Cross-Reality Brand Experiences 
  Drive innovation across real and virtual experiences – from immersive AR/VR interactions to real-life installations – always delivering one consistent brand narrative. 

• Manage Global Tools & Platforms 
  Own platforms such as Cvent, ON24 and our Dematic Virtual Experiences; support onboarding, usage training and continuous innovation across global teams. 

• Develop Signature Experience Formats 
  Ideate and execute experience formats that elevate Dematic’s position across events, customer centers, industry stages and innovation platforms. 

• Shape Messaging & Narratives 
  Define messaging and story arcs for global brand events, aligning closely with SMEs and creative leads for impactful customer moments. 

• Train & Position Internal Experts 
  Support the identification, preparation and positioning of internal thought leaders for key events, speaking slots and brand activations. 

• Collaborate with Cross-Functional Teams 
  Co-create unified brand experiences together with Brand, Creative, Content, Digital and Regional Marketing – and across the KION Group family. 

• Drive the Dematic Virtual Experience Portfolio 
  Evolve and manage new virtual assets, including Tech Tours, VR hubs and gamified experiences that support education, sales enablement and emotional brand storytelling.

Tasks and Qualifications:

Skills Required: 

• Bachelor’s degree or equivalent in Marketing, Events, Communications, CX or Brand Strategy 

• 3–5 years of experience in experiential, brand, event or customer experience marketing (B2B preferred) 

• Strategic mindset with strong creative vision 

• Experience with immersive technologies, hybrid event formats or gamification is a plus