Research Analyst

At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future. 
Research Analyst
Nielsen Audio’s 240+ markets report audience estimates that are used by broadcasters to aid in their selling of air-time to advertisers and advertising agencies. This position focuses primarily on the analysis of Metropolitan Statistical Areas (MSAs), Nielsen’s Survey Area policies, and business rules related to geography, race/ethnicity, commuting, population updates, and radio listening trends to update markets used for survey sampling. This role may qualify to be performed from a remote location.

Responsibilities:

• Apply policy, rules, and thresholds to marketplace, including population shifts and audience estimates trends, to evaluate survey area changes including:
• Designing or updating geographic and high density Hispanic and/or Black sampling units within a market.
• Conducting annual reviews of Nielsen’s defined PPM “Geographic Zones”.
• Conduct analysis to identify qualifying new markets or how to redefine a current market.
• Evaluate changes to Nielsen Audio’s Total Survey Areas biennially.
• Support the production of Nielsen’s Television and Audio annual wall maps.
• Prepare written communications including comprehensive internal/external policy documentation, business letters, “one pagers” for web posting or e-mail distribution to clients, and external/internal presentations.
• Participate on cross-department teams to evolve and refine related policies considering business and client impact.
• Support client’s inquiries and provide customer focused service while maintaining the integrity of the service.

Requirement's:

• 4-year degree.
• At least five years professional level experience in demography, geography, audience measurement, market research, or relevant work.
• At least 2 years of experience interacting with and servicing professional and executive level customers. Experience with conflict management and negotiation.
• General experience with relational databases, Microsoft Excel, Google Sheets, and/or Minitab. General experience with querying databases is required (SQL).
• Experience with GIS applications (Mapinfo) and business intelligence tools is preferred.
• Strong ability to write technical and business correspondence/reports detailing procedures, outcomes, and observations for both external and internal audiences.
• Must be highly organized, self-motivated, and detail oriented.

Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
 A reasonable estimate of salary range for a new employee to be offered this role would be between $50,000 - $185,000 which would be adjusted based on each employee's geographic location.  The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.  
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.
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